Customers may incur significant costs to switch to a new product or supplier. These costs include monetary costs, such as the cost of retooling, as well as non-monetary costs, such as the time and effort required to learn about the new product.
Customers may incur significant costs to switch to a new product or supplier. These costs include monetary costs, such as the cost of retooling, as well as non-monetary costs, such as the time and effort required to learn about the new product.