How a problem or decision is presented (framed) can affect people's choices. For instance, when a choice is presented as a gain, people are more likely to take risks, while when presented as a loss, people are more likely to be conservative.
How a problem or decision is presented (framed) can affect people's choices. For instance, when a choice is presented as a gain, people are more likely to take risks, while when presented as a loss, people are more likely to be conservative.