- "Color psychology is the study of hues as a determinant of human behavior." - "Color influences perceptions that are not obvious, such as the taste of food."
Understanding how colors can impact the viewer's perception of the food and how they can be used to create different moods and emotions.
Color Wheel: The arrangement of colors in a circle that aids in understanding color relationships and harmonies.
Primary Colors: The three colors that cannot be created by mixing other colors: red, yellow, and blue.
Secondary Colors: The colors obtained by mixing two primary colors: orange, green, and violet.
Tertiary Colors: The colors obtained by mixing a primary and secondary color: red-orange, yellow-orange, yellow-green, etc.
Hue, Saturation, and Value: The three dimensions of color: hue refers to the color itself, saturation refers to the intensity or purity of the color, and value refers to the lightness or darkness of the color.
Warm and Cool Colors: Warm colors (reds, yellows, oranges) evoke feelings of warmth, energy, and excitement, while cool colors (blues, greens, purples) evoke feelings of calmness, serenity, and relaxation.
Color Temperature: Refers to the warmness or coolness of a color. Warm colors have a yellow or red undertone, while cool colors have a blue undertone.
Color Harmonies: Various combinations of colors that are pleasing to the eye, including complementary, analogous, triadic, and tetradic harmonies.
Contrast: The difference between two colors, typically used to create interest and depth in a photograph.
Color Psychology: How colors can affect mood, emotion, and behavior, and how to use this knowledge in food photography.
Color balance: Ensuring the colors in a photograph appear natural and realistic.
Color schemes: The selection of colors and their arrangements in a photograph to create a specific mood or effect.
Color wheel applications: How to use the color wheel in practice to create specific color combinations and harmonies.
Color grading: Altering colors in post-processing to create a specific look or effect.
RGB Color Model: The RGB color model refers to the additive color model used in digital devices, where red, green, and blue light are combined in various intensities to create a wide range of colors.
CMYK Color Model: The CMYK color model is a color system primarily used in printing, where colors are created by combining cyan, magenta, yellow, and black inks to achieve a full spectrum of shades and hues.
HSL Color Model: The HSL color model is a tool used in culinary arts and color theory to define and manipulate colors based on their hue, saturation, and lightness values.
Pantone Color System: The Pantone Color System is a standardized color matching system used in culinary arts and design to ensure consistency and accurate communication of color choices.
Color Harmony: Color harmony in culinary arts and color theory refers to the strategic combination of colors in food presentation and plating to create an aesthetically pleasing and visually balanced experience.
Color Contrast: Color Contrast in Culinary Arts and Color Theory refers to the strategic use of contrasting colors to enhance the visual appeal and impact of a dish or food presentation.
Color Temperature: Color temperature in culinary arts and color theory refers to the perceived warmth or coolness of a particular color, which can affect the visual appeal and psychological response to food.
Color Saturation: Color saturation refers to the intensity or purity of a color, ranging from vivid and vibrant to dull and muted.
Color Psychology: Color Psychology refers to the study of how different colors can affect our emotions, moods, and behaviors.
Color Wheel Theory: Color Wheel Theory in the context of Culinary Arts and Color Theory refers to the system that categorizes and organizes colors in a circular format, aiding chefs in creating visually appealing and harmonious dishes.
Color Balance: Color balance in culinary arts and color theory refers to the optimal arrangement of different colors to create a visually appealing and harmonious dish or food presentation.
- "Color influences individuals may differ depending on age, gender, and culture."
- "Color preference is thought to be relatively uniform across gender and race."
- "Marketers see color as an important factor since color can influence a consumer's emotions and perceptions about goods and services."
- "Logos for companies are important since the logos can attract more customers."
- "The field of color psychology applies to many other domains such as medical therapy, sports, hospital settings, and even in game design."
- "Carl Jung has been credited as one of the pioneers in this field for his research on the properties and meanings of color in our lives."
- "The ancient Egyptians documented color 'cures' using painted rooms or sunlight shining through crystals as therapy."
- "Before there was color psychology as a field, color was being used for centuries as a method of treatment as early as 2000 BC."
- "In 1810, German poet Johann Wolfgang von Goethe published Theory of Colors, a book explaining his beliefs on the psychological nature of color."
- "In 1942, Kurt Goldstein, a German neurologist, conducted a series of experiments on various participants to determine the effects of color on motor function."
- "Wearing red significantly increased the symptoms of a woman suffering from a cerebral disease, while wearing the colors green or blue calmed these symptoms."
- "Other researchers were unable to prove Goldstein's studies to be true, therefore, his hypothesis is considered inaccurate."
- "Carl Jung is most prominently associated with the pioneering stages of color psychology in the 20th century."
- "Jung was most interested in colors' properties and meanings, as well as in art's potential as a tool for psychotherapy."
- "In pursuing his studies of color usage and effects across cultures and time periods, as well as in examining his patients' self-created mandalas, Jung attempted to unlock and develop a language, or code, the ciphers of which would be colors."
- "He looked to alchemy to further his understanding of the secret language of color, finding the key to his research in alchemical transmutation."
- "His work [referring to Carl Jung] has historically informed the modern field of color psychology."
- "[According to Charles A. Riley II], gold 'expresses... the apex of spirituality, and intuition'."
- "His studies in and writings on color symbolism cover a broad range of topics, from mandalas to the works of Picasso, [and] have historically informed the modern field of color psychology."