"Ethical consumerism is a type of consumer activism based on the concept of dollar voting."
The ethical issues of marketing and advertising in the food industry, including the promotion of unhealthy food options, deceptive labeling, and the impact on consumer behavior and habits.
Marketing Principles: Understanding the fundamental concepts, theories, and strategies used to create demand, generate leads, and drive sales in a market.
Consumer Behavior: Analyzing the factors that influence consumers' purchasing decisions, such as attitudes, beliefs, motivations, and social influences.
Market Research: Conducting qualitative and quantitative research to gain insights into market trends, consumer preferences, customer satisfaction, and brand perception.
Branding: Developing a unique identity and personality for a product, service, or company that resonates with customers and differentiates it from competitors.
Advertising Campaigns: Creating compelling and effective ads that engage target audiences, convey brand messages, and persuade customers to take action.
Promotional Tactics: Designing and executing promotional strategies, such as discounts, coupons, giveaways, and loyalty programs, to encourage customer loyalty and repeat business.
Marketing Ethics: Examining the ethical considerations involved in marketing and advertising, including transparency, honesty, and social responsibility.
Public Relations: Building and maintaining positive relationships with stakeholders, including customers, media outlets, shareholders, and other members of the community.
Content Marketing: Creating and distributing valuable, relevant, and consistent content that attracts and retains a defined audience and drives profitable customer action.
Digital Marketing: Leveraging digital technologies, including websites, social media, email, and mobile apps, to reach and engage customers and enhance the overall customer experience.
Food Ethics: Understanding the ethical considerations involved with food production, distribution, and consumption, including social responsibility, sustainability, animal welfare, health and safety, and cultural sensitivity.
Market Segmentation: Dividing a larger market into smaller groups of customers with similar needs, interests, or buying behaviors to better target marketing efforts.
Sales Techniques: Developing the skills and knowledge necessary to close sales, such as building rapport with customers, overcoming objections, and negotiating effectively.
Pricing Strategies: Determining the optimal pricing structure for a product or service based on factors such as costs, competition, and consumer demand.
Distribution Channels: Choosing the most effective methods and channels for getting products or services to customers, such as retail stores, online marketplaces, or direct-to-consumer sales.
Customer Relationship Management: Developing and managing ongoing relationships with customers to increase customer retention, loyalty, and advocacy.
Business-to-Business Marketing: Understanding the unique challenges and opportunities involved in marketing and advertising to other businesses or organizations.
Marketing Analytics: Using data and metrics to measure and optimize marketing performance, such as determining return on investment (ROI) and analyzing customer behavior.
Content Marketing: Creating and sharing valuable content to attract and retain customers, with the goal of driving profitable customer action.
Influencer Marketing: Partnering with individuals or organizations that have large followings on social media to promote a product or service.
Social Media Marketing: Creating and sharing content on social media platforms in order to engage with customers and drive business.
Email Marketing: Sending promotional messages to a group of customers via email, often in the form of a newsletter.
Search Engine Optimization (SEO): Improving a website's visibility on search engines like Google through various on-page and off-page optimization techniques.
Pay-Per-Click (PPC) Advertising: Paying for placement in search engine results pages or on social media platforms, with the goal of driving traffic to a website.
Print Advertising: Advertisement in newspapers, magazines, flyers, and brochures.
Outdoor Advertising: Billboards, public transit ads, benches, and other outdoor media formats.
Radio and Television Advertising: Traditional methods of broadcasting with the goal of reaching a large audience.
Public Relations: Managing the relationship between a company and its stakeholders, including the media, customers, and government regulators.
Event Marketing: Hosting an event in order to promote a product or service.
Direct Marketing: Delivering a promotional message directly to a consumer, often through direct mail or telemarketing.
Branding: Developing and maintaining a strong brand identity in order to drive customer loyalty and awareness.
Guerilla Marketing: Unconventional and creative marketing strategies, often relying on surprise or shock value.
Experiential Marketing: Creating immersive experiences that allow consumers to interact with a product or service, often through events or pop-up shops.
"People practice it by buying ethically made products that support small-scale manufacturers or local artisans and protect animals and the environment, while boycotting products that exploit children as workers, are tested on animals, or damage the environment."
"The term "ethical consumer", now used generically, was first popularised by the UK magazine Ethical Consumer, first published in 1989."
"Ethical Consumer magazine's key innovation was to produce 'ratings tables', inspired by the criteria-based approach of the then-emerging ethical investment movement."
"Ethical Consumer's ratings tables awarded companies negative marks (and overall scores, starting in 2005) across a range of ethical and environmental categories such as 'animal rights', 'human rights', and 'pollution and toxics'."
"...providing campaigners with reliable information on corporate behaviour."
"Innovest, Calvert Foundation, Domini, IRRC, TIAA–CREF, and KLD Analytics."
"Today, Bloomberg and Reuters provide 'environmental, social, and governance' ratings directly to the financial data screens of hundreds of thousands of stock market traders."
"The nonprofit Ethical Consumer Research Association continues to publish Ethical Consumer and its associated website, which provides free access to ethical rating tables."
"Single-source ethical consumerism guides such as Ethical Consumer, Shop Ethical, and the Good Shopping Guide suffer from incomplete coverage."
"User-generated ethical reviews are more likely, long-term, to provide democratic, in-depth coverage of a wider range of products and businesses."
"The Green Stars Project promotes the idea of including ethical ratings (on a scale of one to five green stars) alongside conventional ratings on retail sites such as Amazon or review sites such as Yelp."
"The term 'political consumerism', first used in a study... is identical to the idea of ethical consumerism."
"In this study, the authors found that political consumerism as a form of social participation often went overlooked at the time of writing."
"Political consumerism allows for marginalized groups, such as women, to participate in political advocacy in non-bureaucratic ways that draw attention to governmental weaknesses."
"Political consumerism has also been criticized on the basis that 'it cannot work', or that it displays class bias."
"The widespread development of political consumerism is hampered by substantial mundane consumption, which does not afford reflective choice, along with complexities of everyday life, which demand negotiations between conflicting moral and ethical considerations."