This subfield concerns ethical issues related to the marketing and advertising of food products, including the promotion of unhealthy foods, deceptive labeling, and targeted marketing practices.
Food industry and consumer behavior: This topic focuses on understanding how the food industry operates and how it influences consumer behavior through marketing strategies.
Nutrition and health claims: This topic examines the use of claims in food marketing, including nutritional claims, health claims, and functional claims.
Misleading advertisements: This topic covers the different types of misleading advertisements used in food marketing, such as deceptive packaging, ambiguous labeling, and misleading health claims.
Ethical issues in food marketing: This topic explores the ethical concerns surrounding food marketing, including issues related to sustainability, animal welfare, and social justice.
Food labeling: This topic delves into the different types of food labeling used in marketing and their impact on consumer behavior.
Corporate social responsibility: This topic focuses on the corporate social responsibility practices of food companies, including issues related to supply chain management, environmental sustainability, and community involvement.
Food safety: This topic explores the issues surrounding food safety in the context of food marketing, including concerns related to foodborne illnesses and genetically modified foods.
Food waste and sustainability: This topic covers the environmental impact of food marketing, including issues related to food waste, packaging, and sustainable sourcing.
Food policy: This topic examines the role of government and policy in regulating food marketing practices and protecting consumers.
Cultural and social factors: This topic explores the cultural and social factors that influence food marketing and consumption, including attitudes towards food, gender roles, and cultural norms.
Honest Marketing: This type of ethics is practiced when companies provide truthful and accurate information about their food products.
Sustainability: Sustainability ethics in food marketing is concerned with ensuring that food is produced in a sustainable manner, with a focus on minimizing environmental impact.
Nutritional Value: Ethical food marketing practices concern with promoting food products that meet certain nutritional criteria, such as high fiber, low fat, or low sugar content.
Fair trade: Fair trade ethics require companies to source their food products from suppliers who provide fair compensation to farmers and producers.
Animal Welfare: This type of ethics is practiced when companies ensure that the animals used for food production are treated humanely.
Organic: Organic ethics requires food marketers to produce and market foods that have been grown or produced without the use of synthetic pesticides and fertilizers.
Local: This type of ethics requires food marketers to source their food products locally and support local businesses.
Economic Fairness: Economic fairness ethics in food marketing is concerned with ensuring fair prices for food products while also supporting small farmers and local communities.
Coop: Cooperative ethics require companies to operate democratically and share profits with employees and members.
Transparency and Accountability: Ethical marketing practices demand companies to be transparent about the ingredients and sourcing of their food products, and accountable for any adverse impact on their consumers, communities, or environment.