"Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines."
Optimizing web pages for better search engine rankings.
"SEO targets unpaid traffic (known as 'natural' or 'organic' results) rather than direct traffic or paid traffic."
"Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines."
"SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience."
"SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP)."
"These visitors can then potentially be converted into customers."
"SEO targets unpaid traffic (known as 'natural' or 'organic' results) rather than direct traffic or paid traffic."
"Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines."
"SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience."
"The main goal of SEO is to improve the quality and quantity of website traffic."
"The process of improving the quality and quantity of website traffic to a website or a web page."
"SEO targets unpaid traffic (known as 'natural' or 'organic' results) rather than direct traffic or paid traffic."
"A website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP)."
"Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines."
"The computer-programmed algorithms that dictate search engine behavior."
"The actual search terms or keywords typed into search engines."
"Which search engines are preferred by their targeted audience."
"A website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP)."
"These visitors can then potentially be converted into customers."
"As an Internet marketing strategy, SEO considers how search engines work." Note: Quotes have been paraphrased for brevity and clarity while maintaining the essence of the original paragraph.