"Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed."
The art of arranging type to make written language legible, readable, and appealing when displayed. This topic covers typefaces, fonts, kerning, leading, and tracking.
Font Types: Understanding the various types of font families, such as serif, sans-serif, script, and display.
Typeface Anatomy: Learning the anatomy of a letter or typeface letters, including kerning, tracking, leading, x-height, baseline.
Font Selection: Understanding how to choose a suitable font for a particular design context.
Hierarchy & Layout: Understanding how to set type with hierarchy and appropriate layouts.
Grids & Structure: Learning the usage of structure and grids when laying out typography.
Contrast & Consistency: Understanding how to use contrast, consistency, and repetition for maximum impact.
Legibility & Readability: Learning the importance of legibility and readability when laying out type communication.
Color & Contrast: Understanding the importance of choosing appropriate colors and using them for visual contrast.
Graphic Design History: How typefaces have evolved with time and tracing the history of typography design.
Branding & Identity: Understanding how to build a brand and identity to promote businesses with effective use of typefaces.
Calligraphy: Learning the art of creating lettering by hand, including brush lettering, calligraphy, and letterpress typefaces.
Typefaces & Digital Media: Learning how typography applies to digital media, such as designing for the web, mobile, and other digital platforms.
Legibility & Accessibility: Understanding how to design typography for better legibility and accessibility, which benefits those with visual impairments or disabilities.
Font Formatting: Proper formatting of fonts for a better experience, including spaces, margins, and tagging, for clean and functional communication.
Visual Aesthetics: Exploring the aesthetics and psychology behind the science of Typography, which brings together principles of design, cognitive psychology, and user experience.
Typeface Pairing: Understanding the art of combining different fonts to create visually appealing and interesting typography.
International Typography: Understanding and learning the typography norms and styles for different cultures around the world.
Publication Design: Techniques and skills for designing typography into print design-based publication like books, magazines, and newspapers.
Lettering & Signage: Learning how to design highly visible and legible lettering on signage, storefronts, and boards.
Type Foundries and History: Understanding the history, evolution, processes of typeface creation, and the various typeface foundries today.
Serif Typeface: Characterized by a small line or stroke that is placed at the end of every letter, giving it a traditional and formal look.
Sans Serif Typeface: Lacks serif and has a clean and modern look, often used in digital publications.
Display Typeface: Often used to create a dramatic or stylized effect, typically used in headlines, posters, and logos.
Script Typeface: Looks like it was handwritten, often used in invitations, greeting cards, and branding.
Monospace Typeface: Each character takes up the same amount of space, often used in programming/code.
Gothic Typeface: Characterized by their ornate and angular letter shapes inspired by medieval calligraphy.
Handwritten Typeface: Created in the same way as the Script Typeface, but the letters look more like casual human handwriting.
Decorative Typeface: Used to create a specific mood or theme, often used in advertising and posters.
Grunge Typeface: Characterized by a “roughened up” texture, often used to portray a worn or distressed look.
Slab Serif Typeface: Characterized by their thick, bold lines, and wide, rectangular serifs.
Humanist Typeface: Based on Renaissance handwriting, with unique features like rounded edges.
Transitional Typeface: Characterized by the vertical stress, slanted angles of serifs, and thinner strokes in comparison to Old Style.
Modern Typeface: Characterized by their extremely high contrast between thick and thin strokes, and little or no bracketing in the serif.
Pixel Typeface: Made up of square pixels and resembles the look of text typed out on a computer screen.
Dingbats Typeface: Special symbols and glyphs that are used for decorative or illustrative purposes.
"The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning)."
"The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process."
"Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers."
"Typography also may be used as an ornamental and decorative device, unrelated to the communication of information."
"Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution."
"Digitization opened up typography to new generations of previously unrelated designers and lay users."
"As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished."
"Thus, at a time when scientific techniques can provide evidence that supports established practice (legibility or brand recognition achieved through the appropriate use of serifs, letter case, letter forms, contrast, spacing, etc.) through understanding the limitations of human vision, typography may be encountered that fails to achieve its principal objective: effective communication."
"Until the Digital Age, typography was a specialized occupation."
"Typography may be encountered that fails to achieve its principal objective: effective communication."
"The art and technique of arranging type to make written language legible, readable and appealing when displayed."
"The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning)."
"Typography also may be used as an ornamental and decorative device, unrelated to the communication of information."
"...now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution."
"Most typographers do not design typefaces, and some type designers do not consider themselves typographers."
"Digitization opened up typography to new generations of previously unrelated designers and lay users."
"...the application of principles and best practices developed over generations of skilled workers and professionals has diminished."
"Typography may be encountered that fails to achieve its principal objective: effective communication."
"At a time when scientific techniques can provide evidence that supports established practice (legibility or brand recognition achieved through the appropriate use of serifs, letter case, letter forms, contrast, spacing, etc.) through understanding the limitations of human vision..."