This approach appeals to the emotions, values, and beliefs of the audience. It uses stories, metaphors, analogies, and other persuasive techniques to evoke sympathy, empathy, or excitement about a particular idea, cause, or product.
This approach appeals to the emotions, values, and beliefs of the audience. It uses stories, metaphors, analogies, and other persuasive techniques to evoke sympathy, empathy, or excitement about a particular idea, cause, or product.