"Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts."
The use of images, graphics, and other visual elements to support or strengthen written or spoken arguments and appeals to emotion.
"Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning."
"Visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience."
"Using images is central to visual rhetoric because these visuals help in either forming the case an image alone wants to convey, or arguing the point that a writer formulates."
"Visual rhetoric has been approached and applied in a variety of academic fields including art history, linguistics, semiotics, cultural studies, business and technical communication, speech communication, and classical rhetoric."
"One vital component of visual rhetoric is analyzing the visual text" and "Analyzing visuals and their power to convey messages is central to incorporating visual rhetoric within the digital era."
"One way to analyze a visual text is to dissect it in order for the viewer to understand its tenor" and "Viewers can break the text into smaller parts and share perspectives to reach its meaning."
"Analyzing a text that includes an image of the bald eagle, as the main body of the visual text, questions of representation and connotation come into play."
"The power of imagery, iconic photographs, for instance, can potentially generate actions in a global scale" and "Rhetorical choices carry great significance that surpass reinforcement of the written text."
"Each choice, be font, color, layout, represents a different message that author wants to portray for the audience."
"Visual rhetoric emphasizes images as sensory expressions of cultural and contextual meaning, as opposed to purely aesthetic consideration."
"Nuances of choices regarding audience, purpose and genre can be analyzed within a single frame and the rationale behind designers’ rhetorical choices can be revealed and analyzed by how the elements of visuals play out altogether."
"Especially in virtual spaces where print text and visuals are usually combined, there is no place either for emphasizing one mode over another."
"Visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience."
"Using images is central to visual rhetoric because these visuals help in either forming the case an image alone wants to convey, or arguing the point that a writer formulates."
"Visual rhetoric has gained more notoriety as more recent scholarly work started exploring alternative media forms that include graphics, screen design, and other hybrid visual representations that does not privilege print culture and conventions."
"Although visual rhetoric also involves typography and other texts, it concentrates mainly on the use of images or visual texts."
"The purpose of visual rhetoric is effective communication through visual elements."
"Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image."
"Visual rhetoric seeks to develop rhetorical theory in a way that is more comprehensive and inclusive with regard to images and their interpretations."