This type of analysis examines the author's or speaker's credibility or authority to speak on a given topic. It looks at the strategies used by the author to convey their trustworthiness, expertise, or ethical stance to the audience.
This type of analysis examines the author's or speaker's credibility or authority to speak on a given topic. It looks at the strategies used by the author to convey their trustworthiness, expertise, or ethical stance to the audience.