Propaganda and Persuasion

Home > Communication > Rhetoric and Public Address > Propaganda and Persuasion

The analysis of the techniques used to manipulate and influence audiences in political, advertising, and other forms of public communication.

History of Propaganda and Persuasion: Provides a chronological overview of the development and evolution of persuasion techniques from ancient times to modern-day propaganda strategies.
Psychological Motivations for Persuasion: Explores the emotional and cognitive processes driving people's responses to persuasive messages and how different situations and contexts influence them.
Rhetorical Strategies and Techniques: Includes studying rhetorical devices such as logos, ethos, and pathos, and the role of these in persuasive communication.
The Ethics of Persuasion: Investigates the moral and ethical implications of using persuasion, propaganda, and manipulation techniques in different contexts.
Propaganda Theory and Criticism: Examines various theories and models that explain how propaganda works, how it is created, and how it can be examined and critiqued.
Media Theory and Mass Communication: Provides a general understanding of how media messages influence culture, how communication technologies are used, and what their impact is on society.
Political Communication: Focuses on the role of propaganda and persuasion in political messaging and campaigns, the various channels and mediums, and their impact on the democratic process.
Persuasion in Business and Advertising: Discusses how persuasion is used to shape consumer behavior, effective advertising strategies, and the role of branding.
Social Influence and Opinion Leadership: Examines how social structures, group dynamics, and opinion leaders shape public opinion and influence our behavior.
Cross-Cultural Persuasion: Addresses how persuasion differs between cultures, what cultural norms influence communication, and how to communicate effectively with an audience from a different culture.
"Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda."
"...may be selectively presenting facts to encourage a particular synthesis or perception."
"...using loaded language to produce an emotional rather than a rational response."
"...in the 20th century, the English term propaganda was often associated with a manipulative approach."
"...historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies."
"Propaganda can be found in a wide variety of different contexts."
"A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites."
"More recently, the digital age has given rise to new ways of disseminating propaganda, for example, bots and algorithms are currently being used to create computational propaganda and fake or biased news and spread it on social media." (Note: Please note that the following quotes are paraphrased selections that address the questions.)
"Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda..."
"...may be selectively presenting facts to encourage a particular synthesis or perception."
"...using loaded language to produce an emotional rather than a rational response to the information that is being presented."
"...the English term propaganda was often associated with a manipulative approach..."
"...historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies."
"Propaganda can be found in a wide variety of different contexts."
"A wide range of materials and media are used for conveying propaganda messages, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites."
"More recently, the digital age has given rise to new ways of disseminating propaganda..."
"...bots and algorithms are currently being used to create computational propaganda..."
"...fake or biased news and spread it on social media."
"...to influence or persuade an audience to further an agenda..."
"...using loaded language to produce an emotional rather than a rational response..."