Persuasion

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The process of convincing or persuading an audience to accept a particular argument, idea or viewpoint.

"Persuasion or persuasion arts is an umbrella term for influence."
"Persuasion is studied in many disciplines."
"Rhetoric studies modes of persuasion in speech and writing..."
"Psychology looks at persuasion through the lens of individual behavior."
"Neuroscience studies the brain activity associated with this behavior."
"History and political science are interested in the role of propaganda in shaping historical events."
"In business, persuasion is aimed at influencing a person's (or group's) attitude or behavior..."
"...by using written, spoken, or visual methods to convey information, feelings, or reasoning..."
"Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy."
"Persuasion can also be interpreted as using personal or positional resources to change people."
"Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviors."
"Rhetoric...is often taught as a classical subject."
"...in trial advocacy."
"...the role of propaganda in shaping historical events."
"...election campaigning, giving a sales pitch..."
"...using personal or positional resources to change people."
"...using...visual methods to convey information, feelings, or reasoning..."
"...influencing a person's (or group's) attitude or behavior towards some event, idea, object, or another person (s)..."
"...persuasion through the lens of individual behavior..."
"...neuroscience studies the brain activity associated with this behavior."