"Advertising is the practice and techniques employed to bring attention to a product or service."
A study of the principles and practices of advertising and public relations, including topics such as branding, media planning, and crisis communication.
Marketing: Understanding the principles of marketing, market segmentation, consumer behavior, and branding are essential for effective advertising and public relations.
Advertising: This includes the study of the process of creating, planning, and executing campaigns to promote a product, service or brand, as well as the different types of media used in advertisement.
Public Relations: Understanding the difference between advertising and public relations, and the role of public relations in managing corporate image, crisis management and reputation management.
Media and Mass Communication: Understanding the role of media in shaping public perception, the impact of technology on media, media trends and communication theories.
Copywriting: The skill of crafting effective messages that are clear, concise and persuasive.
Creative Design: Understanding how to visually communicate and create effective advertising campaigns through design and creative elements.
Research and Analysis: This includes conducting audience research, market research, surveys, and analyzing data to better understand public opinion.
Ethics in advertising and public relations: Principles and practices for creating ethical advertising and public relations campaigns, avoiding common ethical dilemmas, and ensuring transparency in communication.
Digital and Social Media: Understanding digital marketing and social media, including best practices for promoting content on social media platforms, mobile marketing, PPC advertising, and website optimization.
Campaign Planning and Execution: This involves understanding the campaigns, budgeting for ad campaigns, and the processes involved in executing campaigns to reach a predefined audience.
Communication Law: Understanding the legal and ethical implications of advertising, public relations, and how these activities are regulated.
Metrics and Analysis: The ability to interpret data, track the success of campaigns, measure audience engagement, and return-on-investment (ROI).
Event management: Understanding the process of event management, planning and execution of corporate events, product launches, and customer engagement events.
Crisis Communication: Understanding how to manage communication in the event of crises, including managing public perception, damage control, and reputation management.
Demonstration and presentation skills: Being able to effectively communicate ideas and strategies to clients, colleagues, and audiences.
Print advertising: This type of advertising involves advertising through printed materials, such as newspapers, magazines, posters, and brochures.
Broadcast advertising: This type of advertising involves advertising through radio, television, and other digital media channels.
Outdoor advertising: Advertising through billboards, bus shelters, and other outdoor media options are called outdoor advertising.
Digital advertising: This type of advertising uses digital platforms like the internet, mobile devices, and social media to advertise products and services.
Direct mail advertising: This type of advertising involves reaching out to customers personally through direct mail, email, or other forms of personal communication.
Media relations: This type of public relations deals with managing relationships with media outlets, journalists, and broadcasters.
Crisis management: Public relations strategizes handling any negative press and crisis situations faced by an organization.
Brand management: This type of public relations revolves around protecting and promoting a brand to keep its reputation intact.
Employee relations: Employee relation's strategies are created to manage positive communication with an organization’s employees.
Publicity events: This type of public relations includes organizing events and gatherings to generate positive brand visibility and media coverage.
"Advertising aims to put a product or service in the spotlight in hopes of drawing attention from consumers."
"There are a wide range of uses, the most common being the commercial advertisement."
"Commercial advertisements often seek to generate increased consumption of their products or services through 'branding,' which associates a product name or image with certain qualities in the minds of consumers."
"Ads that intend to elicit an immediate sale are known as direct-response advertising."
"Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies."
"Advertising may also help to reassure employees or shareholders that a company is viable or successful."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s."
"Edward Bernays is considered the founder of modern, 'Madison Avenue' advertising."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor, and 4.3% on radio."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."
"In the 19th century, soap businesses were among the first to employ large-scale advertising campaigns."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."