"Social media marketing is the use of social media platforms and websites to promote a product or service."
Using social media platforms to communicate with customers, investors, and other stakeholders.
Social media platforms: Understanding the different social media platforms and their features is crucial. This includes Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Snapchat, and TikTok.
Content creation: Knowing how to create engaging content that resonates with the target audience is essential. This includes text, images, videos, and graphics.
Social media strategy: Developing a plan to achieve the organization's goals through social media is essential. This includes identifying target audience, platforms, content, and metrics to track progress and success.
Social media management: Understanding how to manage and coordinate social media accounts, including scheduling posts, responding to comments and messages, and monitoring analytics.
Brand voice and messaging: Determining the tone, personality, and messaging that align with the company's brand and values across social media is critical to maintaining consistency and credibility.
Influencer marketing: Identifying and collaborating with influencers to expand reach and drive engagement on social media.
Crisis communication: Knowing how to manage and respond to negative comments, reviews, or other crises on social media is crucial to protecting the organization's reputation.
Social media advertising: Knowing how to create and implement targeted ads on social media platforms to reach specific audiences and achieve specific goals.
Metrics and analytics: Knowing how to measure and analyze the impact of social media efforts is essential to determine ROI and improve strategies.
Social media listening: Knowing how to monitor brand mentions and conversations across social media platforms to identify opportunities or threats, and to respond to customers quickly and effectively.
Social Networking Sites: Social Networking Sites allow organizations to create a profile page, engage with customers or clients, and share content. Examples include Facebook and LinkedIn.
Microblogging: Microblogging platforms enable businesses to engage customers and audiences using short, 140-character messages. Twitter is the best example of Micro-blogging.
Social Media Sharing: Social Media sharing sites enable individuals and businesses to self-publish content, including articles, images, and videos to attract an audience. A few examples of Social Media Sharing platforms are Instagram, Pinterest, and Snapchat.
Blogging: Creating blogs, and publishing articles is still an essential part of corporate communication. Companies use this as an opportunity to share news, insights, and experiences. Examples of this are WordPress or Blogger.
Video Sharing: Video sharing platforms enable businesses to create short, engaging video content that can reach a broad audience. YouTube is the most popular video sharing platform.
Podcasts: Podcasting is a form of audio content that organizations use to share news, views, and informational content. Examples of podcasting platforms are SoundCloud and iTunes.
Live Streaming: Live streaming platforms enable organizations to connect with customers and audiences in real-time, increasing engagement and brand awareness. Examples include YouTube Live, Facebook Live, and Instagram Live.
Social Media Monitoring: Social media monitoring tools allow firms to monitor and track online conversations and identify trends in customer feedback. Examples of monitoring platforms are Hootsuite, Brandwatch and Sprout Social.
Messaging Apps: Messaging apps allow firms to connect with customers in real-time and improve customer support. Examples of such messaging platforms are Facebook Messenger, WhatsApp, and Twitter DMs.
Online Reviews: While social media views enhance brand image, reputation management on online review platforms such as Yelp or Google Reviews is essential.
"Although the terms e-marketing and digital marketing are still dominant in academia..."
"Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns."
"Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public."
"On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media 'culture' and 'tone'."
"When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as 'earned media'."
"Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers."
"Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns."
"Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public."
"Companies can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as 'earned media'."
"On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media 'culture' and 'tone'."
"Social media marketing is becoming more popular for both practitioners and researchers."
"Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns."
"Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public."
"On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media 'culture' and 'tone'."
"earned media."
"Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers."
"Companies address a range of stakeholders through social media marketing, including current and potential customers..."
"Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns."
"On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media 'culture' and 'tone'."