"Corporate communication(s) is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which the company depends."
The art of communicating effectively in a corporate or business setting. This includes communication with employees, shareholders, customers, and other stakeholders.
Communication theory: The study of how messages are created, transmitted, received, and interpreted between individuals and groups.
Organizational communication: The relationship between communication and organizations, including how communication influences organizational functioning and how organizations impact communication.
Corporate culture: The shared values, beliefs, and behaviors that characterize a company and how it communicates those values to employees, stakeholders, and customers.
Public relations: The practice of building relationships with various stakeholders, including customers, investors, media, and government.
Crisis communication: The process of communicating during a crisis, including damage control, crisis management, and crisis communication planning.
Marketing communication: The practice of using communication channels to promote a product or service, including advertising, sales promotion, and public relations.
Branding: The process of creating and managing a company's image, including brand strategy, brand identity, and brand management.
Corporate social responsibility: The practice of incorporating social and environmental concerns into corporate strategy and communication.
Business ethics: The study of ethical principles and values that guide business behavior, including how to handle ethical dilemmas.
Intercultural communication: The study of communication between people from different cultural backgrounds, including how to avoid misunderstandings and promote understanding.
Media relations: The relationship between a company and the media, including how to interact with reporters, write press releases, and manage media interviews.
Employee communication: The practice of communicating with employees, including how to design effective internal communications, manage change, and encourage employee engagement.
Investor relations: The practice of communicating with shareholders and financial analysts, including how to write annual reports, manage investor forums, and conduct investor relations campaigns.
Digital communication: The practice of using digital channels, including social media, email, and websites, to communicate with stakeholders.
Leadership communication: The practice of communicating as a leader, including how to inspire, motivate, and influence others.
Internal Communication: This is communication that takes place within an organization among its employees, managers, and executives. It can include emails, messages, memos, newsletters, meetings, and more.
External Communication: This is communication that an organization has with external stakeholders such as customers, clients, investors, suppliers, government bodies, and the media. It can include press releases, social media updates, annual reports, advertisements, and more.
Crisis Communication: This is communication that an organization has to utilize during unforeseen events such as natural disasters, scandals, accidents, or public health emergencies. It includes taking swift action, informing relevant stakeholders, releasing statements, and managing the aftermath.
Marketing Communication: This type of communication is used for promoting a product, service, or brand of the organization. It includes advertising, public relations, branding, product launches, and more.
Investor Relations: This type of communication is focused on maintaining a relationship with investors and shareholders of the organization. It includes financial reports, investor updates, and meetings.
Corporate Social Responsibility Communication: This type of communication is focused on showcasing the organization's efforts towards environmental sustainability, social initiatives, ethical practices, and community engagement.
Branding Communication: This type of communication is focused on developing the organization's unique brand identity and promoting it through advertising, packaging, logos, and more.
Human Resource Communication: This type of communication focuses on promoting and managing employees' welfare, including their engagement, training, and development. It includes job postings, employee newsletters, benefits, and perks communication.
Sales Communication: This type of communication is used to facilitate sales and entails communication that educates customers about the value proposition of different products or services.
Public Relations Communication: This communication has a broader goal of creating a positive perception of the organization within its target audience. It involves networking, media relations, strategic storytelling, and more.
Legal Communication: This type of communication is used for purposes of compliance with laws, regulations, and policies of the organization - this can include laws affecting employee benefits, consumer protection laws and financial regulatory standards.
Management Communication: This type of communication generally focuses on ensuring that different levels of management align with the organization's objectives in decision making, strategy planning and implementation. It involves performance reports, team meetings, and individual mentoring where needed.
Affiliate Communication: This is communication aimed at managing relationships with affiliates or independent contractors of the organization. It involves logistics, commission management arrangements, and value addition communication to promote products and services.
"It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media, channel partners and the general public."
"Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics."
"Corporate communication helps organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders."
"The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organisation."
"1. It enables people to exchange necessary information." "2. It helps to set members of the organisation apart from non-members."
"Employees, media, channel partners, and the general public."
"Coherence, credibility, and ethics."
"Combine its many visions and values into a cohesive message to stakeholders."
"Aimed at creating a favourable point of view among stakeholders on which the company depends."
"Create a favourable point of view among stakeholders on which the company depends."
"It enables people to exchange necessary information."
"To transmit coherence, credibility and ethics."
"Creating a favourable point of view among stakeholders."
"Messages issued by a corporate organization, body or institute."
"Organizations aim to communicate the same message to all its stakeholders."
"Managing and orchestrating all internal and external communications."
"It helps to set members of the organisation apart from non-members."
"Creating a favourable point of view among stakeholders on which the company depends."
"To transmit coherence, credibility, and ethics."