"Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment."
This topic covers how communication affects social behaviors and relationships, including persuasion, social influence, and conflict resolution.
Communication Models: An introduction to the various types of communication models that explain how people communicate.
Perception: An introduction to the different ways of perceiving the world around us and how this affects social interactions.
Language and Power: An examination of how language shapes social interactions and how power dynamics come into play.
Nonverbal Communication: An overview of nonverbal communication and its impact on social interactions.
Listening: An exploration of how effective listening can improve social interactions and relationships.
Culture and Communication: An analysis of how culture can impact the way people communicate and interact.
Interpersonal Communication: A discussion of the different types of interpersonal communication and how they impact social interactions.
Social Influence: An overview of the various ways people can influence each other and how this affects social interactions.
Persuasion: A closer look at the techniques and strategies used for persuasion and how they affect social interactions.
Cognition and Communication: An examination of how cognition and communication are linked and how this affects social interactions.
Social Networks: An exploration of how social networks impact social interactions and influence.
Gender and Communication: A discussion of the way gender impacts communication and social interactions.
Conflict Resolution: An overview of the different strategies used to resolve conflicts in social interactions.
Empathy: A discussion of empathy and its role in effective communication and social interactions.
Social Support: An examination of social support and its impact on social interactions and well-being.
Verbal communication: This is the exchange of information or messages via spoken words.
Nonverbal communication: This type of communication involves the transmission of messages without the use of words. It includes facial expressions, body language, gestures, and eye contact.
Written communication: Written communication involves the transfer of information through the use of written words, such as emails, letters, and memos.
Social networking: This type of communication occurs on social media platforms where people can share experiences, photos, videos to connect, and interact with one another.
Mass communication: This type of communication is directed towards a large group of people, such as TV or radio broadcasts, newspapers, and magazines.
Interpersonal communication: This is a one-to-one communication technique that involves the exchange of information between two people, such as in face-to-face conversations or phone calls.
Group communication: Involves communication within a group setting, where multiple individuals are present, and everyone has the opportunity to share their ideas, opinions, and perspectives.
Intrapersonal communication: This type of communication is about the internal dialogue between an individual and themselves, such as their thoughts, feelings, beliefs, or values.
Mediated communication: This type of communication involves the use of technology or media platforms to send messages, such as emails, text messages, WhatsApp, or video calls.
Persuasion: The act of influencing or convincing individuals to adopt a specific attitude, belief, or behavior.
Empathy: The ability to relate, understand, and feel the emotions of others.
Impression management: The process of controlling or manipulating one's behavior or appearance to create a particular impression or image to others.
Social influence: A form of persuasion where an individual's behavior, action, or decision is directly or indirectly influenced by someone else in the social environment.
"It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing."
"In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence."
"Compliance is when people appear to agree with others but actually keep their dissenting opinions private."
"Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity."
"Internalization is when people accept a belief or behavior and agree both publicly and privately."
"Morton Deutsch and Harold Gerard described two psychological needs that lead humans to conform to the expectations of others."
"Informational influence (or social proof) is an influence to accept information from another as evidence about reality."
"Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement."
"Normative influence is an influence to conform to the positive expectations of others."
"In terms of Kelman's typology, normative influence leads to public compliance."
"In terms of Kelman's typology, informational influence leads to private acceptance."
"People alter their attitudes and behaviors in response to what they perceive others might do or think."
"Compliance is when people appear to agree with others but actually keep their dissenting opinions private, whereas internalization is when people accept a belief or behavior and agree both publicly and privately."
"These include our need to be right (informational social influence) and our need to be liked (normative social influence)."
"Compliance is when people appear to agree with others but actually keep their dissenting opinions private."
"Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity."
"Normative influence leads to public compliance."
"Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement."
"Normative influence leads to public compliance, whereas informational influence leads to private acceptance."