Political Communication

Home > Communication > Communication Research > Political Communication

This topic covers the study of communication in political contexts, including campaign communication, media coverage of politics, and public opinion.

Mass Media and Politics: This topic focuses on how mass media, including TV, radio, newspapers, and social media, shape political communication and influence public opinion.
Political Advertising: Political advertising involves the use of advertising techniques to persuade voters, including negative advertising, emotional appeals, and endorsements from prominent figures.
Campaign Strategies: Campaign strategies identify target audiences, develop messaging, and deploy communication tactics to win elections or promote policies.
Political Public Relations: Political public relations focuses on building and maintaining relationships between politicians and their constituents, media, and interest groups.
Political Journalism: This topic covers the news media's role in covering politics and the ethical issues that arise, including objectivity, bias, and transparency.
Agenda Setting: Agenda setting is the process by which the media determines which issues are important to the public and which are not.
Framing: Framing refers to the way in which the media or communicators present an issue or story to shape public perception and understanding.
Spin: Spin refers to the manipulation of language and messaging to present a favorable or unfavorable image of a candidate or issue.
Public Opinion and Polling: This topic covers the measurement and analysis of public opinion and the use of polling in political communication.
Social Movements and Grassroots Advocacy: Social movements and grassroots advocacy rely on political communication tactics to mobilize public opinion and bring about political change.
International Political Communication: International political communication explores how political communication differs across cultures and how political actors interact globally.
Political Speeches and Rhetoric: Political speeches and rhetoric analyze the use of language and persuasive tactics in political communication.
Digital Media and Politics: This topic examines the role of digital media, including online news, social media, and blogs, in shaping modern political communication.
Crisis Communication and Politics: Crisis communication in politics involves the handling of crises, including natural disasters, scandals and emergencies.
Media Effects: Media effects examine how media coverage and exposure shapes public attitudes and behavior towards politics and political issues.
Political Advertising: Political advertising refers to the paid communication that is designed to promote a political figure or idea through various channels of mass communication.
Political Speeches: Political speeches are carefully crafted addresses made by politicians, often with the aim of creating awareness, persuading listeners or mobilizing support.
Debates: Political debates present an opportunity for candidates to showcase their knowledge, ideas, and platform.
Political Polls: Political polls are surveys used to measure the thoughts, values and opinions of the public on key issues, policies and personalities.
Political Social Media: Social media has become an important platform used in political communication, allowing politicians to interact with constituents, and engage in meaningful dialogue and discussions.
Political Journalism: Political journalism is a specialized form of reporting that reports on political affairs, events, and activities.
Political Satire: Political satire uses humor, irony, exaggeration, and ridicule to criticize and expose the flaws of political figures, systems and policies.
Political Cartoons: Political cartoons are visual representations, often humorous or satirical, that use imagery and symbolism to convey a political message.
Political Campaigns: Political campaigns are strategic communication efforts used to build awareness, gain public support, and mobilize voters in support of a candidate or issue.
Political Rhetoric: Political rhetoric is the art of persuasive speaking, whereby politicians use language and symbolic communication to persuade, manipulate or appeal to their audience.
"Political communication is a subfield of communication and political science that is concerned with how information spreads and influences politics, policy makers, the news media, and citizens."
"Since the advent of the World Wide Web, the amount of data to analyze has exploded."
"Researchers are shifting to computational methods to study the dynamics of political communication."
"Machine learning, natural language processing, and network analysis have become key tools in the subfield."
"It deals with the production, dissemination, procession and effects of information, both through mass media and interpersonally, within a political context."
"The analysis of speeches by politicians, those that are trying to influence the political process, and the formal and informal conversations among members of the public, among other aspects."
"The media acts as a bridge between government and public."
"Political communication can be defined as the connection concerning politics and citizens and the interaction modes that connect these groups to each other."
"Whether the relationship is formed by the modes of persuasion, Pathos, Ethos or Logos."