"A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations..."
Creation of a concise statement that encapsulates the company's goals and values, serving as the foundation for strategic planning.
Strategic Planning: The process of defining an organization's direction and making decisions on allocating resources to pursue this direction.
Vision Statement: A statement that describes an organization's aspirations, or where it wants to be in the future.
Mission Statement: A statement that describes an organization's purpose, or why it exists.
Core Values: The fundamental beliefs or principles that guide an organization's behavior and decision-making.
SWOT Analysis: An analysis that examines an organization's strengths, weaknesses, opportunities, and threats.
Competitive Analysis: An analysis that examines an organization's competitors to determine what sets it apart and what it can do better.
Market Analysis: An analysis that examines an organization's target market to determine its needs, preferences, and behaviors.
Branding: The process of creating a unique identity for an organization, product, or service.
Marketing Strategy: The overall approach an organization takes to promote its products and services.
Leadership: The ability to inspire and guide others toward a common goal.
Strategic Objectives: Specific goals that an organization aims to achieve through its strategic planning.
Performance Metrics: Measurable indicators used to track an organization's progress toward its goals.
Succession Planning: Planning for the eventual replacement of key personnel in an organization.
Risk Management: The process of identifying, assessing, and managing risks to an organization.
Change Management: The process of managing organizational change in a structured and controlled manner.
Market-oriented mission: A market-oriented mission statement focuses on the needs and wants of the organization's customers. The statement provides information about how the company will fulfill its customers' needs.
Product-oriented mission: A product-oriented mission statement focuses on the products or services the company provides. It emphasizes the features and benefits of the company's products.
Sales-oriented mission: A sales-oriented mission statement emphasizes the company's sales and revenue targets. It emphasizes the importance of achieving sales goals to ensure the company's success.
Service-oriented mission: A service-oriented mission statement emphasizes the level of customer service the company provides. It emphasizes the importance of satisfying customers through exceptional service.
Employee-oriented mission: An employee-oriented mission statement focuses on the company's employees. It emphasizes the importance of providing a positive work environment and ensuring employee satisfaction.
Stakeholder-oriented mission: A stakeholder-oriented mission statement focuses on all the stakeholders of the company, including customers, employees, shareholders, and the community. It emphasizes the importance of meeting the needs of all stakeholders.
Strategy-oriented mission: A strategy-oriented mission statement provides information about the company's strategy for achieving its goals. It emphasizes the importance of having a clear strategy in place to ensure success.
"It may include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or a desired future state—the 'vision'."
"Historically it is associated with Christian religious groups."
"The word 'mission' dates from 1598, originally of Jesuits sending ('missio', Latin for 'act of sending') members abroad."
"A mission is not simply a description of an organization by an external party, but an expression, made by an organization's leaders, of their desires and intent for the organization."
"A mission statement aims to communicate the organization's purpose and direction to its employees, customers, vendors, and other stakeholders."
"A mission statement also creates a sense of identity for employees."
"Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus."
"A commercial mission statement consists of three essential components: key market, contribution: the product or service, distinction: what makes the product unique or why the audience should buy it over another."
"Bart estimates that in practice, only about ten percent of mission statements say something meaningful."
"For this reason, such statements are widely regarded with contempt." Please note that there are no exact quotes within the paragraph that directly answer questions 2, 8, 9, and 10.