"Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
Knowledge of sales and marketing techniques relevant to the industry, including branding, advertising, and public relations, among others.
Market research: The process of collecting and analyzing information about potential customers, competitors, and market trends to better understand customer needs and preferences.
Customer segmentation: The process of dividing potential customers into groups based on similar characteristics such as demographics, behavior, or needs.
Marketing strategy: The overall roadmap that outlines how a business plans to reach and engage its target customers using various marketing tactics.
Branding: The process of creating and managing a business's brand identity, including the company's logo, messaging, and values.
Advertising: The use of paid media channels such as print, radio, television, or digital platforms to promote a product or service.
Public relations: The practice of managing a company's reputation through strategic communication with stakeholders like customers, media outlets, and investors.
Sales management: The process of overseeing a company's sales team, establishing sales goals, and ensuring that sales targets are met.
Customer relationship management (CRM): A method for managing and analyzing customer interactions and data throughout the customer lifecycle.
Lead generation: The process of identifying and cultivating potential customers who may be interested in a company's products or services.
Customer acquisition: The process of converting leads into paying customers through various marketing and sales activities.
Sales funnels: The process that describes how potential customers move from awareness to purchase, including the various stages of consideration, evaluation, and decision-making.
Customer retention: The practice of building ongoing relationships with customers to encourage repeat purchases and loyalty.
Pricing strategy: The approach a business takes to price its products or services, including considerations like cost of goods sold, target profit margins, and competitive pricing.
Channel marketing: The various ways a business uses to distribute and sell its products or services, including direct sales, ecommerce, and distribution partnerships.
Digital marketing: The use of various digital channels such as social media, email marketing, and search engine optimization (SEO) to promote a product or service.
Content marketing: The use of informative, entertaining, or educational content to attract and engage potential customers, ultimately driving sales and brand loyalty.
Analytics: The use of data and metrics to measure the effectiveness of marketing and sales efforts, including customer behavior, buy rates, conversion rates, and more.
Sales tools: Technologies, software applications, or other resources used by sales teams to help manage customer information, generate leads, and accelerate deals.
Sales enablement: The provision of resources, processes, or tools to help sales teams more effectively perform their jobs, including training, coaching, and content creation.
Business development: The process of finding new markets, establishing new partnerships, and exploring new business opportunities to help grow a business.
Business-to-Business (B2B) Sales and Marketing: A sales and marketing strategy that focuses on promoting and selling products or services to other businesses or organizations.
Business-to-Consumer (B2C) Sales and Marketing: A sales and marketing strategy that focuses on promoting and selling products or services to individual consumers or end-users.
Retail Sales and Marketing: A sales and marketing strategy that focuses on promoting and selling products through physical stores or online retail channels.
Direct Sales and Marketing: A sales and marketing strategy that involves selling products or services directly to customers without the involvement of intermediaries or retailers.
Digital Marketing: A marketing strategy that involves promoting products or services through digital channels, including email, social media, search engine marketing, and mobile applications.
Content Marketing: A marketing strategy that involves creating and sharing valuable content to attract and retain customers, build brand awareness, and drive profitable customer action.
Inbound Marketing: A marketing strategy that involves attracting potential customers through the creation of valuable content and engagement tactics, rather than actively pursuing them.
Outbound Marketing: A marketing strategy that involves actively reaching out to potential customers through methods like email, phone calls, or traditional advertising.
Account-Based Marketing (ABM): A marketing strategy that targets specific individual accounts, treating each account as its own market.
Guerrilla Marketing: A marketing strategy that relies on unconventional tactics and creative approaches to reach a specific audience or generate buzz around a product or service.
"...selection of a target audience; selection of certain attributes or themes to emphasize in advertising; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand."
"Marketing is typically done by the seller, typically a retailer or manufacturer."
"Sometimes tasks are contracted to a dedicated marketing firm or advertising agency."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing)."
"Known as market orientations, they determine how marketers approach the planning stage of marketing."
"The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market."
"Once these factors are determined, marketers must then decide what methods of promoting the product, including the use of coupons and other price inducements."
"The term marketing... is the business process of identifying, anticipating and satisfying customers' needs and wants."
"Marketing... is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
"[Marketing] potentially includes... selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns."
"[Marketing] potentially includes... attendance at trade shows and public events."
"[Marketing] potentially includes... design of products and packaging attractive to buyers."
"[Marketing] potentially includes... defining the terms of sale, such as price, discounts, warranty, and return policy."
"[Marketing] potentially includes... product placement in media or with people believed to influence the buying habits of others."
"[Marketing] potentially includes... agreements with retailers, wholesale distributors, or resellers."
"[Marketing] potentially includes... attempts to create awareness of, loyalty to, and positive feelings about a brand."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"The term marketing... incorporates knowledge gained by studying the management of exchange relationships."