- "Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion."
In this type of franchise, a master franchisee has the exclusive rights to develop and sell franchises within a specific geographic area.
Franchise Basics: A general understanding of franchising and how it works.
Master Franchise: Understanding the concept of Master Franchise and the differences from a regular franchisee.
Benefits of Master Franchise: The benefits and advantages of choosing to become a Master Franchisee.
Choosing a Franchise: Factors to consider when choosing a franchise assignment as a Master Franchisee.
Franchise Development: The process of franchising development that the Master Franchisee will undertake.
Financing a Franchise: The cost of the Master Franchise and the various financing options available to the Master Franchisee.
Territory Rights: Understanding the importance of proper territory rights and the impact it can have on the franchise.
Training and Support: The type of training and support that will be provided to the Master Franchisee as well as to their sub-franchisees.
Marketing and Advertising: The role of the Master Franchisee in marketing and advertising their franchise.
Legal Compliance: The legal requirements that come with franchising and how the Master Franchisee can ensure legal compliance.
Operational Oversight: The Master Franchisee’s role in overseeing the day-to-day operations of their sub-franchisees.
Financial Management: How to manage the finances of a Master Franchisee and provide a consistent and sustainable income stream.
Growth Opportunities: Opportunities to expand the franchise and increase profits.
Exit Strategies: Understanding the various exit strategies available to a Master Franchisee.
Franchise Resales: How to sell the Master Franchise Resell and transfer ownership.
Single-unit Master Franchise: This type of Master Franchise allows the franchisee to operate one unit of the franchise system in a specific geographic area.
Multi-unit Master Franchise: This type of Master Franchise allows the franchisee to operate multiple units of the franchise system in a specific geographic area.
Regional Master Franchise: This type of Master Franchise allows the franchisee to develop and operate the franchise system in a specific region. The franchisee is responsible for recruiting, training, and supporting other franchisees in the region.
National Master Franchise: This type of Master Franchise allows the franchisee to develop and operate the franchise system on a national level. The franchisee is responsible for recruiting, training, and supporting other franchisees across the country.
International Master Franchise: This type of Master Franchise allows the franchisee to develop and operate the franchise system in multiple countries or regions around the world. The franchisee is responsible for recruiting, training, and supporting other franchisees in each location.
Area Developer Master Franchise: This type of Master Franchise allows the franchisee to develop and operate a specific area of the franchise system within a larger territory. The franchisee is responsible for recruiting, training, and supporting other franchisees within their designated area.
Conversion Master Franchise: This type of Master Franchise allows an existing business to convert to a franchise system. The franchisee can then operate and develop the franchise system in a specific geographic area or region.
Sub-franchisee Master Franchise: This type of Master Franchise allows the franchisee to grant sub-franchise licenses to other individuals or businesses within a specific geographic area or region. The franchisee is responsible for recruiting, training, and supporting the sub-franchisees.
- "A franchisor licenses some or all of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee."
- "The franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a franchise agreement."
- "Adopting a franchise system business growth strategy for the sale and distribution of goods and services minimizes the franchisor's capital investment and liability risk."
- "Franchising is rarely an equal partnership, especially in the typical arrangement where the franchisee is an individual, unincorporated partnership or small privately-held corporation, as this will ensure the franchisor has substantial legal and/or economic advantages over the franchisee."
- "The usual exception to this rule is when the prospective franchisee is also a powerful corporate entity controlling a highly lucrative location and/or captive market."
- "Under specific circumstances like transparency, favorable legal conditions, financial means, and proper market research, franchising can be a vehicle of success for both a large franchisor and a small franchisee."
- "Thirty-six countries have laws that explicitly regulate franchising."
- "The majority of all other countries have laws which have a direct or indirect effect on franchising."
- "The word franchise is of Anglo-French derivation—from franc, meaning 'free'—and is used both as a noun and as a (transitive) verb."
- "For the franchisor, use of a franchise system is an alternative business growth strategy, compared to expansion through corporate owned outlets or 'chain stores'."
- "The franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a franchise agreement."
- "Franchising is also used as a foreign market entry mode."
- "A franchisor licenses some or all of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee."
- "Adopting a franchise system business growth strategy for the sale and distribution of goods and services minimizes the franchisor's capital investment and liability risk."
- "This will ensure the franchisor has substantial legal and/or economic advantages over the franchisee."
- "Transparency, favorable legal conditions, financial means, and proper market research are specific circumstances that can lead to successful franchising."
- "Franchising is rarely an equal partnership, especially in the typical arrangement where the franchisee is an individual, unincorporated partnership or small privately-held corporation, as this will ensure the franchisor has substantial legal and/or economic advantages over the franchisee."
- "Adopting a franchise system business growth strategy for the sale and distribution of goods and services minimizes the franchisor's capital investment and liability risk."
- "Prospective franchisors must then compete to exclude one another."