This co-branding strategy is commonly applied in the food and beverage industry, where a company uses a trademark ingredient. For example, Nestle and KitKat have teamed up to give their consumers a chocolate-flavored ice cream.
This co-branding strategy is commonly applied in the food and beverage industry, where a company uses a trademark ingredient. For example, Nestle and KitKat have teamed up to give their consumers a chocolate-flavored ice cream.