"Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
The study of consumer behavior and market trends, including branding, advertising, and sales.
Market research: This involves analyzing and studying the needs and preferences of potential customers to determine the features, advantages, and benefits of a product or service.
Branding: This refers to the process of creating and establishing a strong and recognizable brand identity, including logos, slogans, and other visual elements that reflect the company's values and objectives.
Customer segmentation: This involves dividing potential customers into specific groups based on demographics, psychographics, and behavioral characteristics, to help target marketing efforts more effectively.
Product management: This involves developing and launching new products, as well as managing existing products to ensure they remain relevant and competitive.
Sales and distribution: This involves developing and implementing sales strategies and tactics, as well as managing distribution channels to ensure products are available when and where customers want them.
Marketing communications: This encompasses a range of activities, including advertising, public relations, direct marketing, and social media marketing, designed to communicate with and engage potential customers.
Pricing strategy: This involves determining the optimal price for a product or service that will maximize profits while remaining competitive and appealing to customers.
Marketing analytics: This involves analyzing and interpreting various marketing metrics and data, such as website traffic, social media engagement, and sales figures, to measure the effectiveness of marketing efforts and identify opportunities for improvement.
Marketing automation: This involves using software and other tools to automate and streamline various marketing processes, such as email marketing, lead generation, and customer segmentation.
Customer relationship management (CRM): This involves managing and maintaining relationships with existing customers, including managing customer data, providing ongoing support and communication, and identifying opportunities for upselling and cross-selling.
Digital Marketing: The use of digital channels such as social media, search engines, email, and websites to promote a product or service.
Content Marketing: Creating and sharing valuable content that attracts and engages with a specific audience, with the goal of building brand awareness and creating a relationship with the audience.
Social Media Marketing: Promotion of a product or service through various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn.
Search Engine Marketing: The process of increasing the visibility of a website and its pages on search engine results pages (SERPs), through paid and unpaid efforts.
Influencer Marketing: Partnering with influencers or individuals with large followings on social media to promote a brand’s product or service to their audience.
Email Marketing: Sending promotional emails to a targeted list of subscribers with the goal of driving sales or increasing brand awareness.
Affiliate Marketing: Partnering with individuals or businesses to promote a brand’s product or service, with a commission paid out for successful sales or leads.
Mobile Marketing: Promoting products or services through mobile-specific channels such as mobile apps, SMS, and mobile websites.
Event Marketing: Promotion of a brand or product through in-person events, such as conferences, trade shows, and product launches.
Direct Marketing: The practice of reaching out to potential customers directly, through channels such as mail, telemarketing, and door-to-door sales.
Brand Marketing: The process of creating and promoting a brand image and reputation, with the aim of building customer loyalty and driving sales.
Guerrilla Marketing: Unconventional and creative marketing techniques used to capture the attention of potential customers and differentiate a brand from competitors.
Viral Marketing: Leveraging social media and online channels to create content that spreads rapidly and organically among users, with the goal of raising awareness of a brand or product.
Product Marketing: The process of promoting a specific product, with the aim of driving sales and increasing market share.
Trade Marketing: Promotion of a brand or product to wholesalers, distributors, and retailers, with the goal of driving sales through these channels.
"...selection of a target audience; selection of certain attributes or themes to emphasize in advertising; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand."
"Marketing is typically done by the seller, typically a retailer or manufacturer."
"Sometimes tasks are contracted to a dedicated marketing firm or advertising agency."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing)."
"Known as market orientations, they determine how marketers approach the planning stage of marketing."
"The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market."
"Once these factors are determined, marketers must then decide what methods of promoting the product, including the use of coupons and other price inducements."
"The term marketing... is the business process of identifying, anticipating and satisfying customers' needs and wants."
"Marketing... is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
"[Marketing] potentially includes... selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns."
"[Marketing] potentially includes... attendance at trade shows and public events."
"[Marketing] potentially includes... design of products and packaging attractive to buyers."
"[Marketing] potentially includes... defining the terms of sale, such as price, discounts, warranty, and return policy."
"[Marketing] potentially includes... product placement in media or with people believed to influence the buying habits of others."
"[Marketing] potentially includes... agreements with retailers, wholesale distributors, or resellers."
"[Marketing] potentially includes... attempts to create awareness of, loyalty to, and positive feelings about a brand."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"The term marketing... incorporates knowledge gained by studying the management of exchange relationships."