Channels are the various ways that a business communicates with its customers and delivers its products or services. This can include physical stores, online marketplaces, email marketing, and social media.
Channel Definition: This topic involves understanding what a channel is and the process involved in setting up a channel in a business model.
Channel Types: This topic covers the various types of channels that a business can use such as direct sales, distributors, resellers, and intermediaries.
Channel Management: This topic deals with the management of channels and includes topics such as setting up and managing partnerships, measuring channel performance and creating strategies for improving it.
Channel Conflict: This topic covers potential conflicts that can arise between channels, such as competition for market share, and how to mitigate them.
Channel Development: This topic involves identifying new opportunities for growth in the channel, such as via the use of social media, and putting in place strategies to pursue these opportunities.
Channel Integration: This topic covers the integration of different channels in a business model to create efficiencies and competitive advantage.
Channel Marketing: This topic involves creating marketing strategies that specifically target the channels used by the business.
Channel Sales: This topic covers the use of channels to drive and manage sales, such as through incentives programs, training for channel partners and sales management tactics.
Channel Partnerships: This topic aims to build strong partnerships with channel partners by establishing common goals, providing support and fostering communication to ensure mutual growth.
Omnichannel Strategy: This topic covers the use of different channels working together to create a seamless, customer-centric experience.
Direct Channel: Products or services that are sold directly to customers through a company's website or physical stores.
Indirect Channel: Products or services are sold through intermediaries such as distributors, wholesalers, and retailers.
Franchising: An agreement between two parties where one (the franchisor) provides rights to a trademark, business model, and operating system to the other (franchisee) in exchange for fees and royalties.
Affiliate Marketing: A commission-based business model where publishers promote a product on their website or blog and earn a commission for each sale made through their unique referral link.
Multi-Level Marketing (MLM): A company where independent distributors sell a product and earn commissions on their sales and the sales of their recruited team members.
Subscription-based Model: A recurring billing system where customers pay a regular fee to access a product or service.
Freemium Model: A business model where a product or service is offered for free but additional features or services are provided for a fee.
Pay-per-use Model: A business model where customers pay for each use of a product or service.
White Label Model: A business model where one company sells a product or service to another company who rebrands and sells it as their own.
Open Source Model: A business model where products or services are made available to the public for free, with the option to purchase additional features or support.
Non-profit Model: An organization whose primary goal is to serve a social or humanitarian mission, rather than to generate profits.