"Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis and management of business information."
This is the collection, analysis, and dissemination of information to support business decision-making.
"Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics."
"BI tools can handle large amounts of structured and sometimes unstructured data."
"They aim to allow for the easy interpretation of these big data."
"Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions."
"Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic."
"Basic operating decisions include product positioning or pricing."
"Strategic business decisions involve priorities, goals, and directions at the broadest level."
"When combined, external and internal data can provide a complete picture which, in effect, creates an 'intelligence' that cannot be derived from any singular set of data."
"Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts."
"BI applications use data gathered from a data warehouse (DW) or from a data mart."
"A data warehouse contains a copy of analytical data that facilitates decision support."