"Digital marketing is the component of marketing that uses the Internet and online-based digital technologies...to promote products and services."
Leveraging technology to advertise through different digital channels, such as social media, search engines, or email.
Web design: The process of creating aesthetically pleasing and functional websites using various technologies and design principles.
Search Engine Optimization (SEO): The practice of improving the visibility and quality of a website's organic (unpaid) search engine rankings.
Pay Per Click (PPC) Advertising: Advertising where the advertiser pays for each time someone clicks on an ad.
Social Media Marketing: Promoting products, services or brands on social media platforms such as Facebook, Instagram, Twitter, etc.
Content Marketing: Creating and distributing valuable, informative and engaging content to attract and retain target audiences and drive profitable customer action.
Email Marketing: Sending promotional messages or newsletters to a targeted audience via email.
Analytics: Tracking and analyzing data to understand customer behavior, measure campaign effectiveness and inform strategic decisions.
Mobile Marketing: Promoting products or services via mobile devices or applications.
Video Marketing: Using video content to promote products, services, or a brand.
Ecommerce: The buying and selling of goods or services online.
Branding: Building a strong and recognizable brand identity and reputation through consistent messaging and design.
User Experience (UX): The overall experience a user has when interacting with a product, service, or website.
Conversion Rate Optimization (CRO): Improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Influencer Marketing: Using influencers and thought leaders to promote products or services.
Affiliate Marketing: Promoting products or services and earning a commission for each sale made through a unique affiliate link.
Chatbots: Automated messaging software that can interact with website visitors and provide answers and information.
Artificial Intelligence (AI): Using machine learning and algorithms to automate and optimize marketing campaigns.
Customer Relationship Management (CRM): Using software and strategies to manage and improve customer engagement, loyalty, and retention.
Digital Strategy: Creating a comprehensive plan to integrate digital tactics and channels to achieve business goals.
Online Reputation Management (ORM): Monitoring and influencing online reviews, mentions and customer feedback to build and maintain a positive image or brand.
Search Engine Optimization (SEO): The process of optimizing a website to rank higher in search engine results pages.
Pay Per Click Advertising (PPC): The process of creating advertisements and bidding on keywords to place on search engine results pages and websites.
Social Media Marketing: The process of creating and sharing content on social media platforms to increase brand awareness and engagement.
Content Marketing: The process of creating and sharing valuable content to attract and retain customers.
Email Marketing: The process of sending promotional emails to customers and prospects in order to build relationships and increase sales.
Mobile Marketing: The process of advertising to customers through their mobile devices, including text messages, mobile websites, and mobile apps.
Video Marketing: The process of creating and promoting videos to increase brand awareness, engagement, and conversions.
Influencer Marketing: The process of partnering with influencers to promote products or services to their followers.
Affiliate Marketing: The process of promoting other people's products or services and earning a commission for each sale made through a referral.
Display Advertising: The process of placing ads on websites, mobile apps, and social media platforms.
Remarketing/Retargeting: The process of targeting ads to people who have previously interacted with a brand or website.
Digital PR: The process of using digital channels to build relationships with journalists and media outlets to gain media coverage and improve a brand's reputation.
Native Advertising: The process of creating sponsored content that appears to be natural and unobtrusive within a publication or platform.
Chatbots: The use of artificial intelligence to provide personalized customer service and engage with customers through messaging apps and websites.
Marketing Automation: The use of software to automate marketing tasks, such as email campaigns, social media posts, and lead management.
"Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing."
"As digital platforms became increasingly incorporated into marketing plans and everyday life..."
"...combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games."
"...as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent."
"No, digital marketing extends to non-Internet channels..."
"...television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ring tones."
"Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing."
"...search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing..."
"...to promote products and services."
"...as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent."
"...as people increasingly used digital devices instead of visiting physical shops..."
"Digital marketing extends to non-Internet channels that provide digital media..."
"...as digital platforms became increasingly incorporated into marketing plans and everyday life..."
"...combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing..."
"The extension to non-Internet channels differentiates digital marketing from online marketing."
"...data-driven marketing..."
"...display advertising, e-books, and optical disks and games."
"...digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing..."
"...e-mail direct marketing, display advertising, e-books, and optical disks and games."