"Product management is the business process of planning, developing, launching, and managing a product or service."
: Developing a plan for introducing and promoting a successful product to the market.
Market research: Examining the needs, preferences, and behaviors of potential customers in order to design and market products that meet their needs.
Segmentation: Dividing the market into smaller groups based on characteristics such as age, location, gender, and interests in order to more effectively target marketing efforts.
Positioning: Establishing a unique selling proposition or brand identity for a product or company that sets it apart from competitors.
Branding: Creating a strong and memorable brand that builds recognition and loyalty among customers.
Marketing mix: The four Ps of marketing: Product, price, place and promotion - and how they interact to create an effective marketing strategy.
Launch strategies: Developing a plan for the successful introduction of a new product into the market.
Understanding customer needs: Identifying and responding to customer needs and preferences in order to design products that meet their needs.
Competitive analysis: Analyzing the strengths and weaknesses of competitors in order to determine how to position and differentiate products.
Customer acquisition: Strategies for attracting and converting potential customers into buyers.
Product design: The process of designing and developing new products that meet customer needs and align with business goals.
Channel management: Developing relationships with distributors and retailers to ensure products reach customers in the most efficient and effective way.
Sales and marketing alignment: Ensuring that marketing and sales teams work together to create a cohesive and effective customer experience.
Digital marketing: Leveraging online channels such as social media, email, and search engine marketing to reach and engage customers.
Brand positioning: Developing a clear and compelling brand message that resonates with customers and sets a product apart from competitors.
Pricing strategy: Determining the optimal price point for a product that strikes the right balance between profitability and competitiveness.
Target Marketing: Identifying a specific group of customers and creating marketing campaigns that cater to their wants and needs.
Product Development: Creating new products or improving existing ones and then marketing them to the target audience.
Pricing Strategy: Determining an appropriate price for a product or service based on the value it provides to the target audience.
Promotion: Advertising, public relations, and sales promotions to increase sales.
Direct Selling: Selling products directly to consumers without a retailer or middleman.
Partnership: Collaborating with other companies to improve products, gain access to new markets, or co-market a product.
Distribution: Identifying and utilizing effective channels of distribution to make a product more accessible to customers.
Branding: Establishing the image and identity of a company, product or service to differentiate it from competitors.
Customer Experience: Focusing on the customer journey, addressing customer needs, and improving the overall experience to increase customer loyalty.
Content Marketing: Creating and sharing valuable content to attract and engage customers, with the ultimate goal of driving profitable customer action.
Social Media Marketing: Utilizing various social media channels to promote and sell products or services.
Viral Marketing: Creating and promoting shareable content that has the potential to spread quickly among a large audience.
Guerilla Marketing: Unconventional marketing tactics that are often low-cost and creative, with the aim of generating buzz and catching the attention of potential customers.
Search Engine Marketing (SEM): Using paid advertising and search engine optimization (SEO) to increase visibility and drive traffic to a website.
Affiliate Marketing: Leveraging the power of affiliates to promote and sell products or services, often through commissions on sales.
"It includes the entire lifecycle of a product, from ideation to development to go to market."
"Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy, while managing a product or products at all stages of the product lifecycle."
"Software product management adapts the fundamentals of product management for digital products."