"Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives."
: Creating the visual elements of a product, such as branding and packaging.
Design Principles: The fundamental guidelines that govern the creation of any visual composition or product design. It includes elements such as color, typography, layout, balance, and proportion.
Design Process: A structured approach to solving design problems that encompasses research, ideation, prototyping, feedback, and refinement.
Branding and Identity: The process of creating a cohesive visual representation of a company or product that sets it apart from competitors.
User Experience (UX) Design: The process of designing products with a focus on user needs, behaviors, and expectations to create intuitive and engaging experiences.
User Interface (UI) Design: The creation of interfaces that allow users to interact with a device or product through visual design and user flows.
Information Architecture: The organization and structure of content, data, and information in a product or website to make it easier to navigate and understand.
Visual Communication: The use of images, graphics, and illustrations to convey information and tell a story.
Typography: The art and technique of choosing and arranging typefaces to make written language legible, readable, and appealing.
Color Theory: The study of how colors interact with each other, what emotions and meanings they convey, and how they can be applied to design.
Design History: A study of the historical context and evolution of design practices, styles, and influences over different times and cultures.
Print Design: The creation of visual design for printed media such as posters, magazines, books, packaging, or promotional materials.
Digital Design: The creation of visual design for digital media such as websites, apps, social media graphics, or digital marketing campaigns.
Photography: The art and technique of capturing images using a camera to create visual content for both print and digital media.
Illustration: The art and design of creating images, diagrams, or animations to convey information or tell stories.
Motion Graphics: The use of animation, video, and sound to create engaging and dynamic visual content.
Prototyping and Testing: The process of creating physical or digital prototypes to test and refine ideas for usability, functionality, and desirability.
3D Design: The creation of three-dimensional models and animations using computer software to visualize and prototype products, furniture, industrial design, or architecture.
Advertising Design: Advertising design is a type of graphic design that is used to create advertisements and other marketing materials. Advertising design may include the design of print ads, billboards, web banners, and social media ads.
Brand Identity Design: Brand identity design involves creating the visual assets that represent a brand, such as logos, typography, color schemes, and other design elements. This type of design helps to establish a consistent visual language for the brand.
Packaging Design: Packaging design is the design of product packaging, including the boxes, bags, and other materials that are used to package and present products. Packaging design must be functional, aesthetic, and communicate the value of the product.
Web Design: Web design involves the creation of websites, including the design of the user interface, layout, typography, and other visual elements. This type of design must be optimized for the web and responsive to different screen sizes and devices.
User Interface Design: User interface (UI) design involves the design of digital interfaces for applications and software. This type of design must be intuitive, user-friendly, and visually appealing.
Environmental Design: Environmental design involves the design of physical spaces, such as retail stores, museums, and public spaces. This type of design must be functional, aesthetically pleasing, and communicate the purpose of the space.
Publication Design: Publication design involves the design of print and digital publications, including books, magazines, and newspapers. This type of design must be engaging, organized, and communicate information effectively.
Exhibition Design: Exhibition design involves the design of exhibitions and displays, including museum exhibits, trade show booths, and art installations. This type of design must be engaging, informative, and visually captivating.
Illustration: Illustration involves the creation of images and graphics that communicate a message or tell a story. This type of design may be used in advertising, packaging, publication design, and other areas.
Motion Graphics: Motion graphics involves the creation of animated graphics and visual effects for film, television, and digital media. This type of design combines motion and sound to communicate a message or tell a story.
"Graphic design is an interdisciplinary branch of design and of the fine arts."
"Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually."
"The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages."
"Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses."
"That graphic design transforms a linguistic message into a graphic manifestation."
"Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system."
"For example, it can be applied in advertising strategies or it can also be applied in the aviation world or space exploration."
"This is incorrect since visual communication is a small part of a huge range of types and classes where it can be applied."
"With origins in Antiquity and the Middle Ages."
"Graphic design as applied art was initially linked to the boom of rise of printing in Europe in the 15th century."
"The growth of consumer culture in the Industrial Revolution."
"Graphic design was closely associated with advertising in the 19th century."
"Given the rapid and massive growth in information exchange today, the demand for experienced designers is greater than ever."
"The development of new technologies and the need to pay attention to human factors beyond the competence of the engineers who develop them."
"Graphic design is an applied art."
"Transmitting specific messages to social groups with specific objectives."
"Aesthetics of typography and compositional arrangement of text, ornamentation, and imagery."
"Using text and graphics to communicate visually."
"Using manual or digital tools."