"Product development or new product development (PD or NPD) covers the complete process of bringing a new product to market, renewing an existing product, and introducing a product in a new market."
: Creating and refining ideas for potential products.
Design thinking: An approach to creative problem solving that emphasizes empathy, experimentation, and iteration.
User research: Methods for understanding user needs and behaviors, including surveys, interviews, and observation.
Market analysis: Techniques for evaluating market trends, competition, and customer demand.
Ideation: Techniques for generating and developing new ideas, including brainstorming and sketching.
Sketching and visualization: Basic drawing skills to communicate ideas and explore design alternatives.
Prototyping: Methods for quickly building and testing physical and digital models of designs.
Design documentation: Recording and communicating design decisions, rationale, and specifications.
Materials and manufacturing processes: Understanding of the properties and behavior of materials, and different processes for making products.
Sustainability: Understanding the environmental impact of products and designing for sustainable outcomes.
Branding: Creating a strong brand identity through design elements such as logos, typography, and color.
Intellectual property: Protecting and managing the legal and ethical aspects of design innovations and intangible assets.
Human factors: Incorporating ergonomic, cognitive, and perceptual considerations into product design for user comfort, safety, and performance.
Aesthetics: Principles of beauty, balance, and harmony in design, which can also influence user experience and emotional connections with the product.
Usability: Designing for ease of use, learnability, and efficiency in user interactions with the product.
Packaging: Designing for efficient and visually appealing packaging that protects and enhances the product.
Brainstorming: Brainstorming is an idea generation technique that involves a group of people working together to generate as many ideas as possible, frequently used to come up with initial ideas for products or product features.
Mind mapping: Mind mapping is a visual tool that helps to organize and expand upon ideas through the use of diagrams and images.
Prototyping: A prototype is a preliminary version of a product. Its purpose is to give the product team a tangible concept of the final design, allowing them to identify and resolve issues before releasing a final product.
Sketching: Sketching is a quick and efficient way to explore and communicate design ideas. It can be done either by hand or using digital software and can be used to explore variations of a single idea or to generate a range of possible design solutions.
Storyboarding: Storyboarding is a visual tool used to illustrate the user experience of a product. It involves creating a series of images that represent the user's interactions with the product, from initial user discovery to completion of a task.
Prototyping by 3D Printing: D printing involves creating physical objects from a digital file. It has the potential to speed up prototyping and iterate faster as designs can be rapidly printed on-demand.
Empathy maps: Empathy maps are tools used to understand the needs and experiences of a specific user type, persona, or customer segment. Through mapping out the user’s experiences, it is possible to identify insights that can inform the design of a product.
Design thinking: Design thinking is a user-centric approach to product development, founded upon the idea of empathy, experimentation, and rapid iteration. The goal is to generate innovative solutions to hard challenges.
Co-creation: Co-creation in product design involves engaging users, stakeholders or customers in active participation in the design of a product, providing input, and feedback through focus groups or community testing.
Empathic Design: Empathic design involves understanding the experiences, needs, and perspectives of users, with the purpose of designing a product that better meets their needs. Techniques such as ethnographic research, user observation, and interviews are commonly used.
User journey mapping: User journey mapping is a visual tool used to identify and map out the key touchpoints and interactions that occur throughout a product or service experience. It helps to locate pain areas for the users that need improvement.
User testing: User testing involves getting user feedback on the usability and functionality of a product. It provides insights on whether the product meets the needs of the users, and where are the areas that need improvement.
Ethnography: Ethnography is a field research technique that involves studying people in their natural environment, to gain insight into how they live and work. It is used to inform a design solution by studying the cultural or societal context of the user.
Structural design: Structural design pertains to the overall structure of the product design, including its size, shape, and materials. It provides a framework for the entire design and must ensure functional, ergonomic, and aesthetic considerations.
Data analytics: Data analytics involves the use of data to inform design decisions. It helps to identify user behaviors and preferences, and determine opportunities or shortcomings of the product.
Gamification: Gamification is the application of game design principles to non-gaming contexts, aiming to increase user engagement with a product through the use of rewards and incentives for certain actions.
Lean startup methodology: Lean startup methodology involves validating an idea or a hypothesis through short build-measure-learn feedback loops. It aims to minimize waste through developing and testing the smallest possible version of a product to obtain early feedback from users.
Sustainability principles: Sustainability principles aim to design products that meet the needs of the present, without compromising the ability of future generations to meet their own needs. It involves understanding the environmental, social, and economic impacts of a product and utilizing environmentally-friendly materials, reducing waste in production and minimizing carbon footprint.
"A central aspect of NPD is product design, along with various business considerations."
"New product development is described broadly as the transformation of a market opportunity into a product available for sale."
"The products developed by an organization provide the means for it to generate income."
"For many technology-intensive firms, their approach is based on exploiting technological innovation in a rapidly changing market."
"The product can be tangible (something physical that one can touch) or intangible (like a service or experience), though sometimes services and other processes are distinguished from 'products.'"
"Cost, time, and quality are the main variables that drive customer needs."
"Innovative companies develop continuous practices and strategies to better satisfy customer requirements and to increase their own market share by a regular development of new products."
"NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market."
"There are many uncertainties and challenges which companies must face throughout the process."
"A central aspect of NPD is product design, along with various business considerations."
"For many technology-intensive firms, their approach is based on exploiting technological innovation in a rapidly changing market."
"New product development is described broadly as the transformation of a market opportunity into a product available for sale."
"The products developed by an organization provide the means for it to generate income."
"Cost, time, and quality are the main variables that drive customer needs."
"Innovative companies develop continuous practices and strategies to better satisfy customer requirements and to increase their own market share by a regular development of new products."
"NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market."
"There are many uncertainties and challenges which companies must face throughout the process."
"In business and engineering, product development or new product development (PD or NPD) covers the complete process of bringing a new product to market, renewing an existing product and introducing a product in a new market."
"The product can be tangible (something physical which one can touch) or intangible (like a service or experience), though sometimes services and other processes are distinguished from 'products.'"