"Communication design is a mixed discipline between design and information-development which is concerned with how media communicate with people."
The ability to communicate design ideas through various mediums such as sketching, 3D modelling and rendering.
Design thinking: A creative approach to problem-solving that involves empathy, collaboration, and iteration.
Sketching and ideation: The process of generating, sharing, and refining ideas through sketching and brainstorming.
Material exploration: A study of different materials and their properties, methods of production, and sustainability considerations.
Manufacturing processes: Understanding the various methods for creating physical products, including injection molding, casting, and 3D printing.
Form and function: The relationship between a product's design and its intended use or purpose.
User experience and interface design: An emphasis on designing for the end user, with a focus on user experience, accessibility, and ease of use.
Color theory and psychology: An exploration of how color can affect mood, perception, and behavior.
Typography and layout: The design of text-based elements, including fonts, sizes, styles, and placement in a document or interface.
Branding and identity: Developing the visual language and identity for a product or company, including logos, colors, and overall aesthetics.
Storytelling and narrative: The use of storytelling techniques to convey ideas, emotions, and experiences through design.
Research and analysis: The process of gathering and analyzing data to inform decision-making in the design process.
Environmental and social considerations: An awareness of the impacts of design on the environment and society, and an emphasis on sustainability and ethical sourcing.
Sketching: Sketching is the initial step for all design communication. It involves using a pencil or pen to draw freehand concepts or ideas on paper to communicate design concepts.
2D CAD: Computer-aided design involves using software programs like AutoCAD, Adobe Illustrator, or CorelDraw to create two-dimensional (2D) representations of a design. It helps designers to create accurate dimensions and renders of a design.
3D CAD: D computer-aided design is similar to 2D CAD, but it involves creating 3D models of a product that can be rotated and viewed from different angles.
Model Making: Physical models are created for industrial design communication. Modeling is an essential tool used by designers to create a 3D representation of their product.
Rendering: A rendering is a computer-generated image that gives a realistic representation of a design’s aesthetic and surface material.
Animation: Animations are used to convey how a product will operate and demonstrate its usability.
Axonometric drawing: Axonometric drawing is a type of technical illustration used to present a three-dimensional view of a product, emphasizing its geometry.
Isometric drawing: An isometric drawing is a rendering of an object or product in which parallel lines remain parallel and creating an illusion of space.
Flow Diagramming: Flow diagrams are key to identify and illustrate the sequence or process flow of a product during its operation.
Prototyping: Prototyping is an activity in which designers create physical models of their designs to refine and improve their design ideas.
Storyboarding: Storyboarding is a visual sequence of a product in use or the sequence of events that can happen after use.
Graphic Design: Graphic design is the art and skill of creating visual content using typography, icons, and images to communicate a message or idea.
Interface Design: Interface design refers to designing user interface components, such as icons, buttons, and menus that are intuitive and user-friendly.
User Experience Design: User experience design is focused on user’s overall experience. It seeks to streamline or simplify the usage of a product, generally improving user satisfaction levels.
Brand Identity Design: Brand identity design is the process of creating a set of visual and messaging elements that establish the identity of a company or product.
"A communication design approach is not only concerned with developing the message in addition to the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience."
"Some designers use graphic design and communication design interchangeably due to overlapping skills."
"Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts."
"Design skills must be tailored to fit different cultures of people while maintaining pleasurable visual design."
"These are all important pieces of information to add to a media communications kit to get the best results."
"Within the discipline of Communication, a framework for Communication as Design has emerged that focuses on redesigning interactivity and shaping communication affordances."
"Software and applications create opportunities for and place constraints on communication."
"Recently, Guth and Brabham examined the way that ideas compete within a crowdsourcing platform, providing a model about the relationships among design ideas, communication, and platform."
"The same authors have interviewed technology company founders about the democratic ideals they build into the design of e-government applications and technologies."
"Interest in the Communication as Design framework is growing among researchers."