"In marketing, brand management begins with an analysis on how a brand is currently perceived in the market."
Teaches how to create a visually consistent brand identity that represents an organization's values and offerings.
Brand identity: The visual representation of a company's brand, including its logo, color palette, typeface, and overall design aesthetic.
Typography: The art and technique of arranging type to make written language legible, readable, and appealing when displayed. This includes choosing appropriate fonts, font sizes, and line spacing.
Color theory: The study of color and its influence on human emotions and behavior. Building a cohesive color palette for a brand is essential for its visual identity.
Logo design: The process of creating a unique symbol or emblem that represents a company or organization. This includes considerations such as simplicity, memorability, and scalability.
Brand messaging: The language and tone used by a brand to communicate with its audience. Visual branding should be aligned with the messaging and values of a company.
Brand guidelines: A set of rules and guidelines for the use of a company's visual identity, including logo usage, color usage, typography, and more.
Packaging design: The design of the packaging for a product, including the shape, color, typography, and overall aesthetic.
Web design: The design of websites, including layout, typography, color scheme, and more.
Marketing collateral: The visual materials used to promote a brand, including brochures, flyers, posters, and other print or digital materials.
Environmental design: The design of physical spaces, such as stores or event spaces, to reflect a brand's identity.
Photography: The use of photography to create imagery that communicates a brand message or identity.
Illustration: The use of illustrations to create imagery that communicates a brand message or identity.
Animation: The use of animation to create dynamic and engaging visual content that communicates a brand message.
User experience design: The design of digital interfaces that prioritize the user's needs and goals, as well as aligning with a brand's visual identity.
Social media design: Designing and creating visual content for social media platforms to promote a brand's identity and consistency online.
Logo Design: A logo is a graphic representation used to symbolize a company's identity.
Typography: Using and designing fonts, sizes and styles to create a brand's unique look.
Color palette: Creating the right color, scheme is an essential element of visual branding to represent the brand's persona.
Graphic elements: Adding icons, shapes, patterns, and other graphic elements to enhance visual branding and supplement the brand's message.
Photography: Using high-quality photos, photographs or images that visually represent the brand's message or idea.
Illustrations: Using hand-drawn or digital artwork to represent the brand's message or idea.
Packaging & Labeling: The physical packaging/labeling of a product, including the design, layout, and typeface.
Signage and Displays: Using creative displays, backdrops and standees to draw attention and visually represent the brand in various events, exhibitions or shops.
"Planning how the brand should be perceived if it is to achieve its objectives..."
"Continues with ensuring that the brand is perceived as planned and secures its objectives."
"Developing a good relationship with target markets is essential for brand management."
"Tangible elements of brand management include the product itself; its look, price, and packaging, etc."
"The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand."
"A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain." Additional questions:
Please note that the provided quotes may need to be slightly modified to better fit the study questions.