"Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed."
Covers the use and selection of fonts when creating graphic designs, including font families, sizes, and styles.
History of Typography: A study of the evolution of typography from prehistoric times to the digital age.
Anatomy of Type: The basic elements of typography, including letters, characters, and symbols.
Typeface Classification: A system of categorizing typefaces based on their design characteristics.
Typography Families: Different typefaces grouped together based on shared characteristics.
Kerning, Tracking and Leading: The process of adjusting the spacing between letters, words, and lines of text.
Typographic Hierarchy: A system of organizing visual elements in a design in order of importance.
Alignment and Composition: The arrangement of type on a page or screen, including layout, color, balance and proportion.
Legibility and Readability: The ease with which type can be read and understood.
Typeface Selection: Choosing the right typeface for a specific project based on the style, audience, and intended message.
Typography and Branding: How typography can be used to create and reinforce a brand’s identity.
Web Typography: Specific considerations for typography on the web, including screen resolution, size, and accessibility.
Typography and Print Design: Techniques for designing print materials, such as flyers, posters, and brochures.
Typographic Design Process: A comprehensive approach to planning and executing a typographic project.
Special Effects with Typography: Adding visual interest to typography through techniques such as shadows, outlines, and 3D effects.
Lettering and Calligraphy: The art of hand-drawn lettering, including a variety of styles and techniques.
Serif: A typeface with small lines or flourishes at the ends of the strokes.
Sans-serif: A typeface without any lines or flourishes at the ends of the strokes.
Display: Large typefaces used for titles, headings, and signs. They have bold, eye-catching designs.
Script: Typefaces that resemble cursive or handwriting styles. They can look elegant and sophisticated.
Handwritten: Typefaces that look like they are handwritten or drawn. They can add a personal touch to designs.
Graffiti: Typefaces that are inspired by street art and graffiti culture. They often have bold, vibrant designs.
Stencil: Typefaces that are designed to look like they have been cut out of stencils. They often have straight lines and simple designs.
Gothic: Typefaces that are inspired by medieval calligraphy. They often have sharp, angular designs.
Modern: Typefaces that were popular in the 1800s and early 1900s. They feature thin, elegant designs with high contrast between strokes.
Retro: Typefaces that are designed to look like they are from a past era, such as the 1950s or 1960s. They often have bold, playful designs.
3D: Typefaces designed to look like they are popping out of the page. They use shadow, reflection, and shading for a 3-dimensional effect.
Calligraphy: Typefaces that are designed to look like traditional calligraphy writing. They often have swooping lines, loops, and tails to mimic the feel of a calligrapher's pen.
"The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning)."
"The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process."
"Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers."
"Typography also may be used as an ornamental and decorative device, unrelated to the communication of information."
"Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution."
"Digitization opened up typography to new generations of previously unrelated designers and lay users."
"As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished."
"Thus, at a time when scientific techniques can provide evidence that supports established practice (legibility or brand recognition achieved through the appropriate use of serifs, letter case, letter forms, contrast, spacing, etc.) through understanding the limitations of human vision, typography may be encountered that fails to achieve its principal objective: effective communication."
"Until the Digital Age, typography was a specialized occupation."
"Typography may be encountered that fails to achieve its principal objective: effective communication."
"The art and technique of arranging type to make written language legible, readable and appealing when displayed."
"The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning)."
"Typography also may be used as an ornamental and decorative device, unrelated to the communication of information."
"...now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution."
"Most typographers do not design typefaces, and some type designers do not consider themselves typographers."
"Digitization opened up typography to new generations of previously unrelated designers and lay users."
"...the application of principles and best practices developed over generations of skilled workers and professionals has diminished."
"Typography may be encountered that fails to achieve its principal objective: effective communication."
"At a time when scientific techniques can provide evidence that supports established practice (legibility or brand recognition achieved through the appropriate use of serifs, letter case, letter forms, contrast, spacing, etc.) through understanding the limitations of human vision..."