- "Color psychology is the study of hues as a determinant of human behavior." - "Color influences perceptions that are not obvious, such as the taste of food."
Understanding the psychology behind colors in fashion and how to use them effectively.
Hue: Hue refers to a color's specific shade, such as red, blue, or green.
Chroma: Chroma, or saturation, is the color's purity and intensity.
Value: Value is the lightness or darkness of a color.
Tint: A tint is created by adding white to a color.
Shade: A shade is created by adding black to a color.
Tone: A tone is created by adding gray to a hue.
Warm Colors: Warm colors, such as red, yellow, and orange, create a sense of heat and energy.
Cool Colors: Cool colors, such as blue, green, and purple, create a sense of calm and relaxation.
Complementary Colors: Complementary colors are those that are opposite each other on the color wheel, such as red and green.
Analogous Colors: Analogous colors are those that are next to each other on the color wheel, such as blue, blue-green, and green.
Monochromatic Colors: Monochromatic colors are variations of a single hue.
Color Harmony: Color harmony is the concept of combining different colors to create a pleasing and balanced composition.
Color Contrast: Color contrast refers to the degree of difference between colors.
Color Psychology: Color psychology is the study of how colors affect human mood and behavior.
Color Schemes: Color schemes are predetermined combinations of colors based on color theory principles.
Color Mixing: Color mixing involves combining different pigments to create new colors.
Color Temperature: Color temperature refers to the warmth or coolness of a color, determined by its position on the color wheel.
Color Symbolism: Color symbolism refers to the cultural meanings and associations attached to specific colors.
Color Perception: Color perception is the way our eyes and brain interpret color.
Color Blindness: Color blindness is the inability to distinguish certain colors, which affects approximately 8% of men and 0.5% of women.
Color Wheel Theory: This theory explains how colors interact with one another and how they can be arranged on the color wheel to create combinations that are appealing to the eye.
Hue Theory: Hue theory differentiates between hues based on their primary, secondary and tertiary colors as well as identifying analogous, complementary and split complementary colors and their relationships.
Chromatic Theory: This theory identifies color harmonies by determining the basic chromatic values of a color using its saturation and brightness.
Value Theory: Value theory refers to the tone of a color, which can be light, dark, or middle. This theory suggests that value contrast is critical to the success of color design.
Color Psychology: This theory refers to the effects of color on human behavior, emotions and moods. Color psychology studies how different colors can be used in fashion design to influence a person's mood and perspective.
Color Association: Color association theory recognizes that colors can have both positive and negative connotations. This theory helps fashion designers choose colors that suit the purpose of the clothing or fashion concept and the target audience.
Cultural Color Theory: Cultural color theory stresses the social dimension of color by focusing on the cultural associations that different colors evoke in diverse cultures. This theory recognizes that color meanings are usually shaped by culture and apply these meanings in fashion design and communication.
Seasonal Color Theory: This theory applies the common seasonal color classifications (spring, summer, autumn and winter) to fashion design. The seasonal color theory helps fashion designers choose colors that suit the time of year and the fashion trend that is popular at that time.
Metaphoric Color Theory: Metaphoric color theory explores how feelings, emotions, symbols and spaces can be conveyed through colors. This theory helps fashion designers use color to create a specific mood or theme for their fashion design.
Technical Color Theory: Technical Color theory refers to the use of color measurements in fashion design. This theory includes the use of colorimeters, spectrophotometers, and other tools to measure color hues, saturation, and brightness to achieve a specific level of precision in color design.
- "Color influences individuals may differ depending on age, gender, and culture."
- "Color preference is thought to be relatively uniform across gender and race."
- "Marketers see color as an important factor since color can influence a consumer's emotions and perceptions about goods and services."
- "Logos for companies are important since the logos can attract more customers."
- "The field of color psychology applies to many other domains such as medical therapy, sports, hospital settings, and even in game design."
- "Carl Jung has been credited as one of the pioneers in this field for his research on the properties and meanings of color in our lives."
- "The ancient Egyptians documented color 'cures' using painted rooms or sunlight shining through crystals as therapy."
- "Before there was color psychology as a field, color was being used for centuries as a method of treatment as early as 2000 BC."
- "In 1810, German poet Johann Wolfgang von Goethe published Theory of Colors, a book explaining his beliefs on the psychological nature of color."
- "In 1942, Kurt Goldstein, a German neurologist, conducted a series of experiments on various participants to determine the effects of color on motor function."
- "Wearing red significantly increased the symptoms of a woman suffering from a cerebral disease, while wearing the colors green or blue calmed these symptoms."
- "Other researchers were unable to prove Goldstein's studies to be true, therefore, his hypothesis is considered inaccurate."
- "Carl Jung is most prominently associated with the pioneering stages of color psychology in the 20th century."
- "Jung was most interested in colors' properties and meanings, as well as in art's potential as a tool for psychotherapy."
- "In pursuing his studies of color usage and effects across cultures and time periods, as well as in examining his patients' self-created mandalas, Jung attempted to unlock and develop a language, or code, the ciphers of which would be colors."
- "He looked to alchemy to further his understanding of the secret language of color, finding the key to his research in alchemical transmutation."
- "His work [referring to Carl Jung] has historically informed the modern field of color psychology."
- "[According to Charles A. Riley II], gold 'expresses... the apex of spirituality, and intuition'."
- "His studies in and writings on color symbolism cover a broad range of topics, from mandalas to the works of Picasso, [and] have historically informed the modern field of color psychology."