"A signage is the design or use of signs and symbols to communicate a message."
Creating effective signs and graphics that communicate information clearly and attractively to visitors.
Graphic Design: The art and practice of planning and projecting ideas and experiences with visual and textual content.
Typography: The art and technique of arranging type in order to make written language legible, readable, and appealing when displayed.
Color Theory: The study of how color works and how it can be used in different ways to affect emotion and perception.
Layout and Composition: The design of visual elements and their placement in order to create a balanced and effective visual message.
Brand Identity: The visual representation of a brand through its logo, color scheme, imagery and other visual elements.
Adobe Creative Suite: A collection of design software including Photoshop, Illustrator, and InDesign, commonly used in graphic design.
Print Design: The design and layout of materials intended for print production such as flyers, posters, and brochures.
Digital Design: The creation of visuals and graphics using digital tools such as software applications, websites and mobile apps.
Signage Design: The design and production of signs, banners, and similar graphics for outdoor and indoor display.
Exhibition Design: The design and production of exhibits and displays for trade shows, museums, galleries and other events.
Environmental Graphics: The application of design concepts and principles to the physical space in order to enhance the user experience and communication.
Visual Merchandising: The art of presenting retail products in ways that are appealing, engaging and visually appealing for customers.
Production Techniques: Knowledge of production techniques and materials including printing, laminating and mounting.
Project Management: The planning, organizing and controlling of resources to achieve specific goals within a project, including timelines, budgets, and personnel management.
Marketing and Advertising: The use of visual design and messaging to promote a product or service to a specific audience, typically in the form of advertising campaigns.
Banners: A large format print that can be hung, usually made from vinyl, fabric or mesh material.
Backdrops: A background for a display or exhibition, usually a large banner or fabric panel.
Pop-up displays: Lightweight and portable displays that can be assembled and dismantled quickly, often used at trade shows and exhibitions.
Booths: Typically larger structures that are designed to host multiple activities, such as demonstrations or presentations.
Floor graphics: Vinyl graphics applied to the floor, which can be used for branding or wayfinding.
Projection mapping: A projection technique where moving images are projected onto a surface, creating an interactive display.
Interactive displays: Displays that allow attendees to interact with the content, often through touch screens or motion sensors.
Signage: Any type of display used to communicate information or direct people. This can include wayfinding signs, informational signs, and advertising.
Lightboxes: A backlit display used to showcase high-quality graphics or images.
3D Printing: A process of creating physical models or prototypes by layering material, often used for product or design displays.
"The term signage is documented to have been popularized in 1975 to 1980."
"Signs are any kind of visual graphics created to display information to a particular audience."
"This is typically manifested in the form of wayfinding information in places such as streets or on the inside and outside buildings."
"Signs vary in form and size based on location and intent, from more expansive banners, billboards, and murals, to smaller street signs, street name signs, sandwich boards, and lawn signs."
"Newer signs may also use digital or electronic displays."
"The main purpose of signs is to communicate, to convey information designed to assist the receiver with decision-making based on the information provided."
"Alternatively, promotional signage may be designed to persuade receivers of the merits of a given product or service."
"Signage is distinct from labeling, which conveys information about a particular product or service."
"A signage also means signs collectively or being considered as a group."
"From more expansive banners, billboards, and murals..."
"...to smaller street signs, street name signs, sandwich boards, and lawn signs."
"Newer signs may also use digital or electronic displays."
"Promotional signage may be designed to persuade receivers of the merits of a given product or service."
"The main purpose of signs is to communicate, to convey information designed to assist the receiver with decision-making..."
"Wayfinding information is manifested to assist people in navigating streets and buildings."
"Signs are used to display information on the outside of buildings and in streets."
"Signs are used to display information on the inside of buildings."
"Newer signs may also use digital or electronic displays."
"Signage is the design or use of signs and symbols to communicate a message."