"Anthropology of media (also anthropology of mass media, media anthropology) is an area of study within social or cultural anthropology that emphasizes ethnographic studies as a means of understanding producers, audiences, and other cultural and social aspects of mass media."
How social and cultural factors affect media production, consumption, and representation.
Culture and Communication: This topic explores the relationship between culture and communication, addressing how media technologies shape our understanding of culture.
Ethnography and Fieldwork: This topic discusses ethnography as a research method in media anthropology, its theories and strategies, and how to conduct fieldwork.
Representation and Power: This involves examining how media representations shape our understanding of social, cultural and political power situations.
Media Technologies and Society: This topic explores the historical and technological evolution of media, from print media to the internet, and how these technologies shape our society.
Visual Ethnography: This involves analyzing the use of visual media, including photographs, film and digital media, in conducting ethnographic research.
Media and Globalization: This topic explores how media is used to represent global processes, and how media is shaped by, and helps to shape, globalization.
Transmedia Storytelling: This topic focuses on the use of multiple media platforms to tell a single story.
Media and the Public Sphere: This topic explores how media is used in the public sphere, including the impact of media on public opinion and democracy.
Media and Identity: This topic investigates how media representations of identity shape our sense of self and the world around us.
Media Production and Consumption: This topic analyzes the production and consumption of media, including the role of media producers and users in shaping media content.
Audio-visual anthropology: This type of media anthropology involves the use of audio and video recordings to capture cultural practices, rituals, and events.
Ethnographic film: Ethnographic films are documentary films that depict the daily lives of people in different cultures and societies. They are meant to provide a better understanding of different cultures and their practices.
Participatory media: This type of media anthropology involves the participation of community members in the creation and dissemination of media. It often involves the use of community radio, television, and other media outlets.
Digital anthropology: Digital anthropology involves the study of digital culture and technology in relation to human behavior and society. It examines the impact of digital media on culture and how digital media is shaping contemporary society.
Mobile media: Mobile media anthropology involves the study of how mobile devices are used in different cultures and how they are changing the way people communicate and interact with each other.
Virtual anthropology: Virtual anthropology involves the study of virtual worlds and online communities, and how they are shaping culture and society. It includes the study of social media, online gaming, and other digital platforms.
Photojournalism: Photojournalism involves the use of photography to document and report on cultural events and practices. It is often used in conjunction with written journalism to provide a more comprehensive understanding of a particular culture or society.
Multi-sensory ethnography: Multi-sensory ethnography involves the use of multiple senses to document cultural practices and events. It may include the use of sound recordings, smell, taste, and touch in addition to visual media.
Documentary photography: Documentary photography involves the use of photography to document and report on social issues, cultural practices, and historical events.
Experimental media: Experimental media involves the exploration of new and innovative ways to represent and understand culture through media. It may include the use of non-traditional media forms or the manipulation of traditional media forms.
"Anthropology of media (also anthropology of mass media, media anthropology) is an area of study within social or cultural anthropology..."
"...that emphasizes ethnographic studies..."
"...as a means of understanding producers, audiences, and other cultural and social aspects of mass media."