"The ethnography of communication (EOC), originally called the ethnography of speaking, is the analysis of communication within the wider context of the social and cultural practices and beliefs of the members of a particular culture or speech community."
The study of how language is used within specific social contexts, and how communication practices and patterns vary across cultures.
Language and Culture: The relationship between language and culture, and how language is used to construct and maintain cultural norms, beliefs, and values.
Communication: The different modes of communication including verbal, non-verbal, and paralinguistic communication, and how culture shapes communication practices.
Ethnography: The research method used in linguistic anthropology to study communication practices in different cultural settings.
Speech Communities: The study of how speech communities are formed and how they influence communication practices.
Performance and Ritual: The importance of performance and ritual in communication and its role in cultural identity and socialization.
Discourse Analysis: The analysis of linguistic and social practices in communicative events.
Gender and Language: The study of gender roles and how they shape communication practices.
Multilingualism and Language Contact: The study of language contact situations, multilingualism, and how communication practices change in contact situations.
Language Ideologies: The study of beliefs and attitudes about language and their social and political implications.
Language and Power: The role of language in maintaining social hierarchies and domination.
Literacy and Language: The relationship between language and literacy and its social and cultural implications.
Cultural and Linguistic Diversity: The study of cultural and linguistic diversity and its importance in understanding communication practices.
Intercultural Communication: The study of communication across cultural boundaries and how culture influences communication practices.
Language and Identity: The role of language in constructing personal and social identities.
Applied Linguistics: The application of linguistic theories to real-life situations, including language policy and language planning.
Discourse analysis: This type of ethnography of communication focuses on analyzing the ways in which people use language to construct meaning, negotiate power, and create identities.
Conversational analysis: This type of ethnography of communication focuses on the ways in which people structure the flow of talk in social interactions.
Performance ethnography: This type of ethnography of communication explores how people use theatrical or ritual performances to express social and cultural values.
Narrative analysis: This type of ethnography of communication focuses on the ways in which people tell stories, and how these stories shape and reflect cultural values.
Multimodal ethnography: This type of ethnography of communication incorporates the analysis of different communication modes, such as spoken language, body language, images, and music.
Intercultural communication: This type of ethnography of communication focuses on the communication patterns, strategies, and challenges that emerge when people from different cultural backgrounds interact.
Critical ethnography: This type of ethnography of communication aims to identify and challenge power imbalances and social injustices that may be perpetuated or reinforced through communication practices.
Ethnography of media: This type of ethnography of communication examines the ways in which media technologies and platforms shape communication practices, identities, and cultures.
Ethnography of language policy: This type of ethnography of communication investigates the social and political implications of language policies, such as language education, language planning, and language revitalization.
"It comes from ethnographic research."
"Unlike ethnography proper, though, EOC takes into account both the communicative form, which may include but is not limited to spoken language, and its function within the given culture."
"General aims of this qualitative research method include being able to discern which communication acts and/or codes are important to different groups, what types of meanings groups apply to different communication events, and how group members learn these codes, in order to provide insight into particular communities."
"This additional insight may be used to enhance communication with group members."
"This additional insight may be used to... make sense of group members’ decisions."
"This additional insight may be used to...distinguish groups from one another."
"It takes into account both the communicative form, which may include but is not limited to spoken language, and its function within the given culture."
"It is a method of discourse analysis in linguistics that draws on the anthropological field of ethnography."
"In order to provide insight into particular communities."
"The analysis of communication within the wider context of the social and cultural practices and beliefs of the members of a particular culture or speech community."
"Being able to discern which communication acts and/or codes are important to different groups."
"What types of meanings groups apply to different communication events."
"How group members learn these codes."
"It comes from ethnographic research."
"To enhance communication with group members, make sense of group members’ decisions, distinguish groups from one another, among other things."
"The analysis of communication within the wider context of the social and cultural practices and beliefs of the members of a particular culture or speech community."
"It is a method of discourse analysis in linguistics that draws on the anthropological field of ethnography."
"It is a method of discourse analysis in linguistics that draws on the anthropological field of ethnography."
"In order to provide insight into particular communities."